Top Meta metrics to track in 2024
In a world where algorithms change faster than the latest trends, knowing which metrics matter can make all the difference. We break down top social media metrics to track in 2024.
Obsidian Public Relations
Why should I care who’s on my email subscriber list?
Email marketing and newsletters are a great way to directly interface with your target audience. Emails are a surefire way to see if and how people are engaging with your content. As your business grows, your list will grow too. Seeing that growth among subscribers can feel exhilarating…
It takes a village, so let’s get to building
Community isn’t just an important aspect of our personal lives; it’s essential for businesses' online personas. Community members are your greatest advocates, so it’s important to build their numbers and stay aware of their wants and needs – and they will tell you, clearly and frankly, on their…
It’s not polite to stare – but you have to assess.
When a peer organization confronts a crisis, you can assess several facets of crisis management and communication as an outsider. Here are my recommendations to get started.
Why your organization needs a PR pro instead of an AI bot
AI bot or PR pro? 🤖 Here are four reasons why we believe a PR team brings more value to your brand.
Media training 101
The veteran and the novice – while they differ in many ways, they do have one thing in common – their need for media training.
Train your team to be stand-out communicators
Regular employee communication training is an essential part of customer service, so let’s talk about important elements to factor into your training.
Not just another trend: authentic social content is here to stay
Trends are fun, and they take over the internet, but audiences might not bite unless you show your brand’s authentic self.
Mass distribution vs. tailored strategy: Why your brand doesn’t need to be on every social media platform
Widespread distribution does not always equal success. The reality? There is no one-size-fits-all approach to social media.
Avoiding a fire: Why your company needs a crisis communication plan
The phrase “if you’re five minutes early, you’re already 10 minutes late” holds true in any crisis communication situation your company may face.