From The Rock

How Adobe Photoshop Can Benefit a Public Relations Professional

By | March 12, 2014

While there are many tools out in the world that benefit the public relations profession, there is a specific tool that I believe can be beneficial with many different types of projects, especially visual projects. I am currently learning more and more about Adobe Photoshop in my visual media class,... Read More »

Online Reviews: A Love-Hate Relationship

By | March 06, 2014

Last winter, my family and I were in Orange Beach, Ala., for a quick vacation after Christmas. After a day of shopping at the Foley outlet mall (which is FANTASTIC the week after Christmas!), my mom and I were charged with picking up dinner. We’d been to most of the... Read More »

Back To the Future

By | March 04, 2014

If you were a child of the ‘80s, I have a television show recommendation that has grown on me since it debuted last fall – ABC’s The Goldbergs. It is a show that pays homage to growing up in the 1980s with all the pop culture references that would make... Read More »

Surviving – and Overcoming – Postgraduate Unemployment

By | February 28, 2014

I’ve come to realize that every freshly graduated 20-something most likely assumes that upon post-graduation vacation (or in my case, relocation), they will return home to an inbox flooded with job offers. If they’re like me, they may find themselves thinking along the same lines that I did. I was... Read More »

Do you have #SochiProblems?

By | February 20, 2014

It’s Olympics time! I kind of love that the International Olympic Committee decided to stagger the summer and winter games, because it means we get to watch every two years without getting too much “Olympic fatigue.”    I also love pretty much everything else about the Olympics (albeit not as... Read More »

Smile. Say Cheese. And Mean It.

By | February 13, 2014

Some people really love having their picture taken, some are indifferent and a lot of people truly dread it. I’ve heard a thousand excuses why somebody can’t be in a picture. I admit I’ve thrown out a few myself before.    Typically, I fall in the indifferent category when it... Read More »

How to Get an ‘A’ from Your Editor

By | February 11, 2014

With my recent job promotion, I took on many new duties at our firm. One of those is editing. I am responsible for editing every piece of news or marketing collateral that our team produces – and let me tell you, our team produces a lot.    Through this new... Read More »

Think Twice, Speak Once

By | February 06, 2014

Yep, I’m borrowing from the old adage “Measure twice, cut once,” which is perfectly applicable in the world of PR.  How often do we hear or read something and want to immediately react, sometimes without truly considering the implications of our knee-jerk response? In the world of PR, it’s our... Read More »

Which Super Bowl ad was your favorite?

By | February 06, 2014

Whether you paid attention to the Super Bowl game or not, you’ve probably seen this year’s ads a time or two by now. Despite the outcome of Super Bowl XLVIII, this year’s ads made us laugh, tugged on our emotions, left us thinking “what did that even mean?” and prompted... Read More »

How to Win Angry Birds

By | January 31, 2014

Yes, I am referring to the adolescent video game, Angry Birds,which is a popular item in the iTunes app store. The skills needed to defeat the game are similar to the skills you need to avoid becoming an “angry bird” when dealing with frustrating situations. For those unfamiliar with the... Read More »