From The Rock

Think Twice, Speak Once

By | February 06, 2014

Yep, I’m borrowing from the old adage “Measure twice, cut once,” which is perfectly applicable in the world of PR.  How often do we hear or read something and want to immediately react, sometimes without truly considering the implications of our knee-jerk response? In the world of PR, it’s our... Read More »

Which Super Bowl ad was your favorite?

By | February 06, 2014

Whether you paid attention to the Super Bowl game or not, you’ve probably seen this year’s ads a time or two by now. Despite the outcome of Super Bowl XLVIII, this year’s ads made us laugh, tugged on our emotions, left us thinking “what did that even mean?” and prompted... Read More »

How to Win Angry Birds

By | January 31, 2014

Yes, I am referring to the adolescent video game, Angry Birds,which is a popular item in the iTunes app store. The skills needed to defeat the game are similar to the skills you need to avoid becoming an “angry bird” when dealing with frustrating situations. For those unfamiliar with the... Read More »

PR Disasters of 2013

By | January 21, 2014

As fast as PR disasters come and go and with the perpetuation of these “disasters” by social media, there’s no surprise we continue to see an increase from year to year. This year, we saw everything from “foot-in-mouth” fiascos to social media meltdowns. Here’s a recap of the worst!  Paula... Read More »

No Punctuation Marks Were Harmed In Writing This Blog

By | January 16, 2014

During the holidays, I used some of my spare time to catch up on reading anything I could get my hands on – articles, periodicals, books, etc. Of everything I read, an article in the New Republic was probably the most interesting, telling and, possibly the most, alarming story I... Read More »

Going on Vacation? Tips to Help Navigate Your Workload and Inbox

By | January 09, 2014

Although we all just returned from holiday vacations, we’ll soon be looking forward to Spring Break and warm weather getaways. The most dreaded task for a vacation any size? The mountainous inbox you will return to whether it be from a short four-day weekend or **gasp** a two-week-long vacation. No... Read More »

Cooking with Kim

By | January 07, 2014

When I have the extra time, I really enjoy cooking. No, I don’t mean whipping up a box of macaroni and cheese and thawing out a veggie burger (although that is very yummy!); I mean truly creating a meal from the ground up. This winter, my favorites have been soups,... Read More »

How to Quit Quitting

By | December 31, 2013

I have a secret; I’m a reformed quitter.    Growing up, I was one of those kids who would quit the game once it was obvious I was going to lose. I quit taking piano lessons the minute my mom gave me permission. (After seven years of forced lessons and... Read More »

Cultural Considerations

By | December 26, 2013

America is a melting pot. Or is it? I’ve also heard it described as a salad bowl, because all of the unique things that make up this country still manage to retain a flavor of their own, much like nuts, cheese or fruit does on a salad. Think about it.... Read More »

Balancing Act

By | December 24, 2013

I’m pretty sure that I’ve seen this headline used in news stories promoting fabulous circus shows, like Cirque du Soleil, referring to the seemingly impossible feats some of the performers are able to do – be it the balancing of an amazing number of people in a human pyramid, an... Read More »