From The Rock

Frame of Reference

By | April 10, 2014

The other day at my gym, there was this dude who was working out with heavy weights on every machine. He was throwing down on every piece of equipment they have — and with proper form and discipline. He was definitely one of the strongest guys that I’ve seen in... Read More »

Evaluating ROI on Your PR Efforts

By | April 08, 2014

For many years, the concepts and efforts behind public relations were underestimated due to the inability to determine exact return on investment. It was difficult to attribute specific increases in sales numbers or revenue generation as a result of intangible concepts like reputation building, brand management and community relations. Fortunately,... Read More »

What’s in a name? I’m going to guess, more than you think.

By | April 03, 2014

A few weeks ago, I attended my first two Obsidian new client meetings. In both meetings, during introductions, our clients inquired about the firm’s name. Kerri Guyton, the director of client services, confidently explained that our name is a metaphor of the natural forming rock, obsidian. She explained that obsidian... Read More »

Dealing With, Rather Than Suffering From, Writer’s Block

By | April 01, 2014

I’m not the first person to be in this position, nor is this my first time to be here – staring at a blank windows document, pondering what the heck to write about. Normally, when blog post time comes around, I’ve been mulling over an idea, or inspiration strikes from... Read More »

Navigating through the AP Stylebook

By | March 27, 2014

The Associated Press Stylebook is the bible of rules for writing news. My sophomore year of college, I took an entire classes dedicated to learning the ins and outs of this book. Back then, I had no idea how useful this training would be. Even though I have memorized many... Read More »

Three PR-Real World Parallels You’ve Probably Never Thought Of

By | March 25, 2014

PR is on my brain almost all the time, even when I’m not at work. I think about applying aspects of PR planning to different situations in my personal life (see my post about my holiday family PR plan), and I think about different scenarios and symbols that well-represent good... Read More »

How to avoid your own version of March Madness

By | March 20, 2014

Basketball season is coming to a close, which means NCAA March Madness has finally arrived! I always love this time of year because of all of the competitiveness with brackets and contests everywhere you go.  Plus, I love cheering on the Memphis Tigers!  And although they are fun, the March... Read More »

Facebook Hashtags: A Day Late and a Dollar Short

By | March 14, 2014

In an effort to ride the wave of Twitter’s hashtag craze, Facebook added the ability to use hashtags in status posts last June. How has that worked out for them? Well, how often do you use hashtags in your Facebook posts, or more importantly, how often do you click on... Read More »

How Adobe Photoshop Can Benefit a Public Relations Professional

By | March 12, 2014

While there are many tools out in the world that benefit the public relations profession, there is a specific tool that I believe can be beneficial with many different types of projects, especially visual projects. I am currently learning more and more about Adobe Photoshop in my visual media class,... Read More »

Online Reviews: A Love-Hate Relationship

By | March 06, 2014

Last winter, my family and I were in Orange Beach, Ala., for a quick vacation after Christmas. After a day of shopping at the Foley outlet mall (which is FANTASTIC the week after Christmas!), my mom and I were charged with picking up dinner. We’d been to most of the... Read More »