From The Rock

Ways to kick off your blogger outreach campaign with success

By | September 10, 2013

In the past five to 10 years, blogs and blogging have become an important part of our online and news culture. Side note: If you haven’t heard of a blog or haven’t read one, then there must be limited access to the Internet in your area or you prefer traditional... Read More »

Extra! Extra! Read All About It

By | September 05, 2013

A while back, I was having a chat with a reporter buddy of mine, and he started a conversation about the public relations industry and PR professionals he works with on a regular basis. He said it is frustrating the number of times he receives pitches about stories he has... Read More »

It’s not what you say, but how you say it.

By | September 03, 2013

If you’ve ever spent any significant amount of time around a PR person, journalist or anyone else who writes for the media, you may have heard of AP style. It stands for “Associated Press” style, and it’s meant to guide media writers through some of the more tricky writing rules,... Read More »

My Top 5 Reads for PR professionals

By | August 30, 2013

Being in the high-speed world of public relations, the luxury of having time to search for the perfect book is rare. I am here to help! I ventured through the shelves at the Booksellers at Laurelwood and did some additional research by reading online reviews to discover my list of... Read More »

Marissa Mayer and Vogue – appropriate or not?

By | August 28, 2013

The debate continues on whether Marissa Mayer’s controversial photo in Vogue is or is not business faux pas. Here’s the response from Crissy Lintner, managing director for our Dallas division. Crissy’s Take: Does Marissa Mayer have a lot to prove? You bet she does. But what caused the hullabaloo about... Read More »

Marissa Mayer and Vogue – appropriate or not?

By | August 27, 2013

Marissa Mayer made headlines last week when announcements came about her sexy Vogue photo spread and article. Across the PR industry, experts were weighing in, and at Obsidian, opinions vary. Today and tomorrow, we’ll share two opposing viewpoints from our firm. The first comes from Courtney Ellett, owner of Obsidian,... Read More »

We can’t all be little Miss Suzy Homemaker – or little Miss Polly Pinterest

By | August 23, 2013

I learned of this new phenomenon the other day: Pinterest Stress. Yes, there is such a thing as Pinterest Stress. Think about your Pinterest feed. What do you like to pin? Birthday party ideas for your 2–year–old? Creative crafts to do with your kids? Family garden ideas? Ah-mazing cupcake towers... Read More »

Appreciate what you have before it’s gone

By | August 20, 2013

One of the many reasons I decided to get into PR is because I like people, like interacting with people and fancy myself at communicating well with people. Prior to getting into PR, I waited tables, worked at a call center and a spa in a four-star hotel, and while... Read More »

Life is like a country song

By | August 15, 2013

A while back, I was in my car on the way home when one of my favorite country songs came on the radio. I’m not exactly sure why, but as I listened and shamelessly sang aloud, I thought: “I know everyone doesn’t appreciate this song like I do. Some would... Read More »

Back to Basics: Body Language 101

By | August 14, 2013

Behind our fancy computers, smartphones and eloquent writing skills lie the most basic and sometimes forgotten communication technique: body language. While body language may seem like an intuitive response in certain professional settings, no one is immune to dreary days when our emotions can be clearly read on our faces.... Read More »