From The Rock

A New Face for RadioShack

By | August 07, 2013

old new RS logos

By now, I’m sure many of you have forgotten about the Fort Worth-based store, RadioShack. I know I had (and I was born and raised in Fort Worth!). They’ve gotten lost among companies like Best Buy, Apple, Google and even Amazon – companies that are more “hip,” if you will,... Read More »

Spring cleaning is for your house, summer cleaning is for your digital life

By | August 01, 2013

I actually took a real vacation this summer for the first time in a really long time. It was a good refresh. However, my first two days of vacation, I didn’t go anywhere. Instead, I took those two days to rest up and get settled on things I have been... Read More »

Green Marketing

By | July 31, 2013

Within the past 10 years, we have seen an obvious and dramatic trend reemerge from the 60s. Being environmentally responsible has become the cool thing to do and be seen doing. Instead of referring to people who care about the environment as “tree huggers” or “hippies,” many people are now... Read More »

How to Fascinate

By | July 26, 2013

A soon-to-be college senior, I mechanically perform the motions of student life. Attend class, do homework, eat, sleep, repeat. Like a robot, I struggle to break the mold of conventional routine. When faced with the task to search for the perfect summer internship, I feared I would be overlooked. What... Read More »

A Brand-New Game: Why Companies Need to Set Some Boundaries with Digital Media Activities

By | July 25, 2013

Now, as in decades past, companies have hosted contests or encouraged feedback/testimonials from customers and fans using the communication tools of the day – first messages sent by mail and wire, followed by phone voting and now, voting through digital media platforms. And there have been some fantastic digital media... Read More »

Stem Academy: An Experience of a Lifetime

By | July 23, 2013

Earlier this summer, I worked as a counselor at a summer camp called Stem Academy at The University of Memphis. The memories that I made while at the camp are some that I will carry with me forever. I met so many amazing people with awesome personalities. If given the... Read More »

Things to know about PR professionals

By | July 19, 2013

If you have a friend, family member, partner or spouse in the public relations profession, there are a few things that you should know about us before you judge our lifestyle. Some of this you may already know, but it hopefully will help you better understand who we are, and... Read More »

A Deep-Fried PR Disaster

By | July 17, 2013

Poor Paula Deen. Within weeks, she went from high priestess of deep-fried food to pop culture pariah. She’s courted controversy before. (Remember that diabetes diagnosis/endorsement deal? Or her throw-down with Anthony Bourdain?). But she’s never seen anything quite like this. Earlier this summer, Deen testified under oath during a discrimination... Read More »

A PR Problem

By | July 16, 2013

Paula Deen has a PR problem. At some point Tiger Woods and Martha Stewart have had PR problems. You could even argue that the New England Patriots have a PR problem, what with all their players being arrested for various things. But what is a PR problem, really? Most people... Read More »

It’s Summer Time!

By | July 12, 2013

Summer is finally here! The good thing is that there is an endless amount of activities to do in Dallas. Personally, I am tired of the whole “bar scene” in Dallas, so finding different and unique alternatives is just what I need. Here are just a few to get youstarted:... Read More »