obsidian pr

How Much Do You Really Know About Your Phone?

Think you’re a tech-savvy individual? Me, too. Be ready to have your mind blown. I have always been one to keep up with the latest technology from devices to operating systems to appliances. Even if I don’t own the latest and greatest, I do my best to stay…

Everyone Makes Mistakes

Mistakes happen to everyone. Would it be amazing if they didn’t? Of course it would, but if everything went smoothly 24/7, then we wouldn’t appreciate the perfect moments when they come along. It’s the same in the workplace, especially when you are in an area where your work…

Being Organized and Flexible

I’ll be the first one to admit it – I’m not good with plans that change at the last minute. If I’m in the middle of a project and then am asked to work on something urgent, it takes me a minute to get through an inner freak-out…

Prioritizing your social media efforts for elients

Eight hours in the day really doesn’t give a PR professional or anyone enough time to keep track and organize all the to-dos social media platforms put in front of us. Since we all live in “the social media age,” it’s way too easy to let pings, buzzes…

Not Your Average Cover Letter

“The grandest seduction of all is the myth that doing everything better gets us where we want to be. It gets us somewhere, certainly, but not anywhere worth being.” ― Shauna Niequist As my journey as an intern comes to a close, my human nature keeps leaping to…

Save Thanksgiving

Did anyone else notice last month that while Halloween costumes and candy were on display, Christmas decorations and gift ideas were starting to creep onto the aisles of your favorite stores? I did. And it made me sad. Where was Thanksgiving? Maybe you found Thanksgiving like I did,…

Where In The World Is [Insert Target Audience]?

Remember the days when Carmen Sandiego could be found all over the world on your childhood computer screen? Created to get children interested in geography, this computer game used a simple question as a catchphrase to turn into a multi-media franchise. How can asking this question be valuable to your…

No Interview, No Comment

A media interview is an important opportunity to express your opinion, state the facts or just let your brand’s voice be heard among the noise of social media and conversational chatter. I read an article by Brad Phillips on PRDaily titled “7 times to turn down a media…

Don’t let the coverage go to your head

This one goes out to the SEC lovers out there. Recently, my alma mater, Mississippi State University, hosted the famous ESPN College GameDay for the first time in school history – a moment I was excited to experience firsthand. After winning the game against the Auburn Tigers, Mississippi…

Tips and tricks to perfect your pitch

Through all positions I held and numerous lectures I attended about PR, one of the most important rules that I learned is about pitching and how to make it stick out. When I first started my PR journey, I didn’t think pitching would be that huge in my…