From The Rock

Get to know our latest Obsidianites – Audra Myers and Jenna Witt!

By | December 16, 2021

It’s no secret that Obsidian is the place to work in public relations – the “Best Place to Work,” according to the Memphis Business Journal. We have a pretty solid reputation for retention, so finding new teammates to mesh with our structure can be intimidating. Luckily, we were fortunate enough... Read More »

Step into the holiday season with Brittany!

By | November 08, 2021

If you’re looking for support, someone to laugh with or just chat about random facts – Brittany is your girl! She’s been with Obsidian for nearly three years, and in her time, she’s been an amazing account partner and friend. Learn more about Brittany in this month’s staff spotlight! It... Read More »

Prompt pumpkins and public relations

By | October 06, 2021

It’s crazy to think that in 2014 we were still lamenting about how early pumpkin spice lattes hit Starbucks’ menus. If only we knew then that the pumpkin spice latte brand would evolve to include new masterpieces that span the beverage spectrum. No matter what you think about the onset... Read More »

Pixel perfect no longer?

By | September 17, 2021

When it comes to data privacy online, my personal theme song would be Uncle Kracker’s “Follow Me.” I keep no secrets. My search history would align perfectly with a marketer’s guesses about my browsing data. Maybe it’s because I’ve seen behind the curtain. I know how retargeting campaigns work: I’ll... Read More »

Off the Rock, On the Record: “These are a few of our favorite things”

By | September 16, 2021

We’re getting into the holiday spirit early…because why not? On this quasi-season of Off the Rock, On the Record, we’re bringing in themes tied to some of our favorite times of the year! Season nine, episode one is all about giving. If you’re looking to shop or support a local... Read More »

Step into the spotlight with Carlee

By | September 15, 2021

When you need to revamp your playlist, find fun activities around town or brighten your day with cute puppy pics, Carlee is your go-to gal! She’s been rocking with Obsidian for more than three years now. We chat about what she’s been up to in this month’s staff spotlight. Like... Read More »

3 social media analytics to monitor

By | September 08, 2021

For a PR girl like me, numbers can be a little intimidating. In my line of work, I find myself immersed in writing and creative thinking much more than I do math problems. For that, I am grateful. When it comes to measuring the success of communications strategies, though, numbers... Read More »

Must-have tech tools for marketers – communication edition

By | September 03, 2021

Technology has taken over the world (mostly). That’s abundantly clear in marketing, where the way we communicate was unfathomable a generation ago. If you’re working in this industry, there are some key tech tools you need to know about. In my last post, we talked about those that make basic... Read More »

Must-have tech tools for marketers – design edition

By | September 03, 2021

Bill Gates once said: “The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life.” How right he was! No offense to my college or instructors, but the only thing I learned in school that I... Read More »

Stakeholders: How to involve them in communication efforts

By | August 12, 2021

Let’s be honest – stakeholders don’t always understand the reasoning behind communication efforts, and that’s OK. But it’s our job as PR practitioners to ensure they know the who, what, when, where and why of our strategies so that everyone is on the same page when it comes to planning... Read More »