From The Rock

Disruptive holiday campaigns that work

By | October 02, 2019

Even though the temperature likely won’t drop below 70 degrees for another month, the city of Memphis is full of holiday cheer! Holiday season is upon us once again, which means it’s time for brands to begin preparing their holiday marketing campaigns. Let’s take a look at why these three... Read More »

Why it’s important to always continue learning

By | August 14, 2019

As I approached graduation during my fourth and final year of college, I cannot tell you how excited I was to never have to attend class or submit homework again. Think about it – we spend the majority of our adolescence learning in a classroom of some sort. To finally... Read More »

Fans are great, but advocates are more valuable

By | August 07, 2019

Let’s talk about sports. Specifically, let’s talk about my relationship with the Memphis Grizzlies. Memphis is the first city that I’ve lived in that has an NBA team. I came to Memphis with a minor allegiance to the Miami Heat, but my proximity to the FedExForum is exponentially closer than... Read More »

How to respond to an unfavorable review vs. an untruthful review

By | July 24, 2019

It’s a fact that in today’s society of swiping, typing, texting, instant messaging (and I could keep going with the -ings), people feel more empowered than ever to voice their opinion. And, the bandwidth and instantaneous nature of social media and other digital platforms give people easy access to do... Read More »

Tips on creating a five-star client experience

By | July 10, 2019

If I have one indulgence, it’s eating out. I tease my parents that I have that proclivity because we ate big family meals every single meal growing up with only an occasional pizza or burger indulgence at a restaurant in town. I was restaurant-starved! Honestly, it’s probably because I’m a... Read More »

Don’t be afraid, be strategic!

By | July 03, 2019

The sheer mention of the word crisis can lead to immediate feelings of anxiety, stress and concern. And in a business environment, these feelings may be magnified tenfold. It’s understandable – crisis situations (and the way they’re handled) have the potential to make or break a company’s future. The good... Read More »

Why should you recognize employee accomplishments?

By | May 01, 2019

  Growing up, most of my free time was spent playing sports. If I wasn’t in the middle of a season, I was training for the next. Once I graduated high school, I thought I left my days on the field and court behind – and I did, in some ways.... Read More »

Let’s eat! Obsidian’s favorite local restaurants

By | April 24, 2019

Part of establishing yourself as a trusted public relations guru is having a deep understanding of what makes the city you serve special. Here in Memphis, that something special is food. We Obsidian girls know food – from the hidden dives to the prominent local establishments, we’ve got your back... Read More »

3 examples of companies that treat their employees right – and how you can mimic them on a smaller scale

By | April 17, 2019

If you ask any of OPR’s team members why they most enjoy working at Obsidian, I can guarantee they’ll all have the same answer – our company culture. Having happy and healthy employees is a prerequisite for long-lasting company success, and our firm certainly isn’t the only business out there... Read More »

Preparing to say “I’m sorry”

By | April 10, 2019

In the world of incessant internet conversations, it’s less about if your company will misstep and more about when. While outrage culture can nab businesses for the slightest infractions, this newfound accountability is a good thing. It pushes companies to pursue endeavors with integrity for fear of retaliation in the... Read More »