What is your “why?” Determining your purpose-driven communications strategy.
Like the famous comedian George Carlin once said, “Question everything!”
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Crisis and conscience
It's no secret, we’re often thrust into situations where communication is key following a mistake or crisis. Here are four tips to remember next time you're in crisis.
How research could have prevented these PR fails
From Netflix to celebrity drama and TikTok feuds, simple research could have prevented these major PR blunders.
How social SEO is replacing Instagram hashtags
The use of hashtags to improve Instagram post performance is #over. Learn how the use of relevant keywords in captions can impact reach and engagement.
Public relations as both a sword and a shield
Put on the Game of Thrones theme song and prepare to train for battle.
Why internal crisis management is just as important as external crisis communication
What are some necessary steps to take for successful crisis management? It all starts with your internal processes.
How to conduct research on a limited budget
Conducting research doesn’t have to be costly or complicated, nor does it have to be time consuming. The Obsidian team takes a comprehensive look at research and data gathering for our clients.
How to use user-generated content to your advantage
Are you ready to BeReal? Consumers are valuing authenticity from brands more than ever, and user-generated content is at the center.
Ambassador training 101
How do you ensure your spokespeople and ambassadors are supporting and enhancing your brand? You train them!
Four ways you’re misusing data in your writing
How can we be effective information sleuths and simultaneously produce work that protects and builds our clients’ reputations? Stop making these four mistakes in data use.