Last week, I gave my first thoughts on native advertising. I left off stating that while earned media coverage is the preferred method of exposure, I would recommend an online advertorial opportunity to my clients if the budget existed and only if we can ensure the content is valuable. I…
BuzzFeed. I love it. If I had to name three of the biggest time sucks for me during downtime, it’s Facebook, Etsy and BuzzFeed. I can get sucked into all the memes and lists – more often than not, I’m only reading the ones that make me laugh…
According to Sharethrough, the world’s largest in-feed advertising organization, native advertising is a form of paid mass media where the ad experience follows the natural form and function of the user experience in which it is placed. This is growing particularly popular among advertisers in the digital space…