From The Rock

Not Exactly What the Doctor Ordered…

By | March 23, 2016

If you remember nothing else from what you are about to read, remember this: patients are customers. With that said, communication professionals who work with or for health care organizations must address them as such through messaging. Blame it on the cost of health care, government policies or easy access... Read More »

Three Questions to Consider When Writing Social Media Posts

By | May 06, 2014

Throughout my internship at Obsidian, I have been given various assignments. From the basic intern-type tasks, like collecting the newspapers in the morning, to the more in-depth tasks, like formulating a media contact list, there is one particular task that I feel has grown on me quite a bit. Researching... Read More »

Public Relations is like…

By | May 01, 2014

We begin today’s discussion with a well-known brand. Ladies, help me out here. When considering a luxury brand such as Tiffany’s, what comes to mind? Forget diamonds – have you seen their new leather collection? If we must speak about diamonds, did you know you could get an 18-carat white... Read More »

Messaging? **blink, blink**

By | April 17, 2014

For those of us in the PR business, when we talk about messaging, we know exactly what we’re talking about, but sometimes we forget that the concept isn’t as clear to everyone else. We talk about consistency in it, shaping it for the right audiences and getting it out in... Read More »

Beware the scare (tactics, that is)

By | September 17, 2013

My 13-year-old called me around 4 p.m. awhile back in absolute hysterics. She was crying so furiously that I couldn’t understand her. My heart sank, and the worst possible things were flooding my mind. After my brain started working again, I asked her to slow down (PLEASE!) and tell me... Read More »