From The Rock

Why it’s important to always continue learning

By | October 10, 2018

As I approached graduation during my fourth and final year of college, I cannot tell you how excited I was to never have to attend class or submit homework again. Think about it – we spend the majority of our adolescence learning in a classroom of some sort. To finally... Read More »

Memphis is a (business) woman’s world

By | October 03, 2018

In case you missed it, American Express recently released their State of Women-Owned Businesses Report. The findings hone a positive spotlight on Memphis and the state of Tennessee, both of which ranked within the top 10 for area women-owned business growth. As a woman-owned firm that also employees an all-female... Read More »

Tips and tricks to make your job easier

By | September 26, 2018

We get it. Work can be…well, a lot of work. There are often days when your brain has been reduced to mush and 5 p.m. can’t come fast enough. In the spirit of those days, I decided to ask the team at Obsidian about their favorite tips, tricks and pieces... Read More »

Social media changes and how your business should keep up

By | September 19, 2018

Change when it comes to social media is a never-ending cycle. Platforms are constantly updating their features to keep up with consumer wants, needs and habits. And in turn, businesses must constantly change their social media strategies to keep up with the new social norm and stand out among the... Read More »

Stand out as a PR student

By | September 05, 2018

Think about your favorite brand. Why do you like that brand? What makes you return to that branding? Why does that brand stick out to you? As PR students, we talk a lot about branding and tactics used to make your company or client stand out. We, as PR students,... Read More »

Creating a work sanctuary

By | August 29, 2018

I adore the word sanctuary or maybe it’s just the thought of what it represents. It makes me feel warm and safe and cared for. I believe a certain kind of freedom lives in that idea – not all that different from the kind of liberty that takes up residence... Read More »

The parallels of managing a fantasy football team and working at a PR agency

By | August 22, 2018

School’s back in session and autumn is around the corner, which means only one thing ー football season! As someone who didn’t go to a university with Division I sports, the NFL has become my preferred fall pastime over college football. And with that came my gambling addiction with weekly... Read More »

#Trending

By | August 15, 2018

Kiki, do you love me? I know… I’m a month late and you’re over it. I am, too. In case you missed it, celebrities and dogs across the internet were dancing to Drake’s song “In my Feelings” as a part of the world’s most recent viral video trend. Some businesses... Read More »

The best eats in nearby SEC cities

By | August 01, 2018

While Memphis isn’t home to a Southeastern Conference school, the Obsidian office sure is. Many of us Obsidianites earned degrees from these respected sports-loving institutions, which includes my alma mater, the University of Arkansas. After spending four years immersing ourselves in all the amazing things these culturally rich college towns... Read More »

5 podcasts to improve your daily commute (or summer road trip!)

By | July 25, 2018

There’s only so much time you can spend belting the lyrics to all the Top 100 songs in your car before it becomes a repetitive mess. So, why not turn to something that will inspire, educate, or entertain you while cruising down the highway? Quite a few of us get... Read More »