From The Rock

3 examples of companies that treat their employees right – and how you can mimic them on a smaller scale

By | April 17, 2019

If you ask any of OPR’s team members why they most enjoy working at Obsidian, I can guarantee they’ll all have the same answer – our company culture. Having happy and healthy employees is a prerequisite for long-lasting company success, and our firm certainly isn’t the only business out there... Read More »

Preparing to say “I’m sorry”

By | April 10, 2019

In the world of incessant internet conversations, it’s less about if your company will misstep and more about when. While outrage culture can nab businesses for the slightest infractions, this newfound accountability is a good thing. It pushes companies to pursue endeavors with integrity for fear of retaliation in the... Read More »

Staff Spotlight – Jenna Taylor

By | April 03, 2019

Meet our new account assistant, Jenna Taylor! A recent graduate of Mississippi State University, Jenna blew everyone away during her time as Obsidian’s level 2 intern last fall. In February, Jenna joined us full-time as an account assistant. To help you get to know Jenna, we asked her a few... Read More »

5 things I learned during my MBA program

By | April 03, 2019

I expected to learn a lot from my Master of Business Administration program at Mississippi State, and I did. However, something I didn’t see coming was how much I would develop as a professional during my time in the program. Nothing prepared me more to hold a full-time job and... Read More »

Partying with a purpose – why measurable outcomes are essential to the success of an event

By | March 20, 2019

To determine the success of an organizational event, you have to have measurable goals. You don’t want to spend time planning an event for no reason! Having a goal in mind and circling back to that goal throughout the planning process will help you create a purposeful event. Setting goals... Read More »

5 training sessions a PR firm can provide for your organization

By | March 13, 2019

Hiring a public relations firms can lead to a number of successes for your business, such as public awareness, reputation enhancement and relationship building with target audiences. While a PR team executes most of the work behind the scenes, there is an army of people within an organization who also... Read More »

A peek behind the curtain – how I respond to bad experiences as a customer

By | March 06, 2019

Being a PR practitioner sometimes ruins things for you. In our role, you often get to peek behind the curtain, seeing the inner workings that the average consumer doesn’t see. I’ll give you an example. Nathan and I just bought a home, and as a part of our move, we... Read More »

Perks matter: How to keep your crew happy

By | March 01, 2019

The Obsidian office is full of millennials, a generation defined as individuals born between 1981 and 1996. Another way to describe this generation? Job-hoppers. According to a Gallup report, six in 10 millennials are open to new career opportunities and are more likely that any other generation to switch jobs.... Read More »

One-star responses: brands that lost control of their digital reputation

By | February 27, 2019

Everyone’s a critic. With easily accessible review sites like Google Reviews, Yelp!, Glassdoor and several others at the tips of our fingers, it’s no surprise that frustrated people from all over the world are taking advantage of reviews on demand. With the relative ease customers have in voicing their opinions... Read More »

Why a PR firm should be a part of your merger or acquisition planning team

By | February 20, 2019

Why a PR firm should be a part of your merger or acquisition planning team Last week, we received a breaking-news alert that SunTrust Bank and BB&T would soon be merging. The combined assets of the two banks will make it the nation’s sixth largest bank – so it’s evident... Read More »