Hello, 2020! As we head into a new year – and a whole new decade – I’m sure we’re all resolving to make some changes personally and professionally. What steps are you taking to actually achieve your career aspirations this year? As PR folks, you know we don’t do anything... Read More »
Have you ever been handed a set of forms to fill out only to be confused by what they are even asking for? Or, find conflicting or insufficient information in paperwork or online that only makes the whole process more complicated and drawn out? The lack of clarity in so... Read More »
As we at Obsidian begin to wind down our work year to spend some much-needed time with family and friends, it seems a most appropriate opportunity to take a look back at 2019. And we do so with great fondness – this year has been our best ever! Three cheers... Read More »
Shopping, wrapping, traveling, cooking and endless errands fill up the last few weeks of December. No matter the holiday you celebrate, you’re likely feeling or have felt the pressure of the day-before-the-day preparations. Well, I’m all about perspective and rest. So I’m here to give you a holiday break! Spend... Read More »
What would the holidays be without brands capitalizing on/exploiting seasonal cheer? I don’t remember a world without red and green Hershey’s Kisses wrappers or a December commercial without faint sleigh bells in the distance. Honestly, for some people, over-the-top holiday spirit is half the fun – I mean, how else... Read More »
In PR, we often talk about the importance of brand advocates, i.e. the people who show unlimited support for a brand, person or organization – your “ride or die” customers. It wasn’t until recently I realized that being an advocate is more than just being a fan of a particular... Read More »
As I approached graduation during my fourth and final year of college, I cannot tell you how excited I was to never have to attend class or submit homework again. Think about it – we spend the majority of our adolescence learning in a classroom of some sort. To finally... Read More »
Let’s talk about sports. Specifically, let’s talk about my relationship with the Memphis Grizzlies. Memphis is the first city that I’ve lived in that has an NBA team. I came to Memphis with a minor allegiance to the Miami Heat, but my proximity to the FedExForum is exponentially closer than... Read More »
It’s a fact that in today’s society of swiping, typing, texting, instant messaging (and I could keep going with the -ings), people feel more empowered than ever to voice their opinion. And, the bandwidth and instantaneous nature of social media and other digital platforms give people easy access to do... Read More »
If I have one indulgence, it’s eating out. I tease my parents that I have that proclivity because we ate big family meals every single meal growing up with only an occasional pizza or burger indulgence at a restaurant in town. I was restaurant-starved! Honestly, it’s probably because I’m a... Read More »