From The Rock

Building trust on social media

By | January 16, 2019

It was hard to miss – 2018 was a crisis year when it comes to trust on social media. The Facebook and Cambridge Analytica news coupled with Mark Zuckerberg testifying at a congressional hearing led consumer trust in the platform to plummet. In turn, Twitter faced heat over the large... Read More »

Four Event Planning Mistakes Rookies Make

By | January 09, 2019

As a host, a lot goes into planning an event – large or small. Even a casual Super Bowl party can throw a host for a loop. Do I have enough food? Will they like this beer? Should I get Scoops or Fritos? Will guests stay too long and interfere... Read More »

OPR’s leading ladder-climber – Lauren Hannaford

By | January 04, 2019

  In today’s corporate culture, tenured employees are few and far between. Gone are the days when a recently graduated young professional takes a job and stays with the company for the remainder of his or her career. But, there are a few rare gems that find a career path... Read More »

OPR Predictions for 2019

By | January 03, 2019

We’re BACK in the office and 2019 is now in full swing! Many of you may spend the next week or so doing the same thing I’m doing – looking forward and planning for the year ahead. In public relations, planning is essential but simultaneously challenging. Our industry is ever-changing,... Read More »

Your favorite holiday jingles as clients

By | December 12, 2018

It’s officially mid-December, so everything you read from here on out will be chocked full of holiday goodness. I’m a sucker for a good festive jingle, and what I especially appreciate is how varied each song is. You can get up and dance to the Jackson Five’s rendition of “Santa... Read More »

Gift901: OPR’s Memphis holiday gift guide

By | November 28, 2018

If you’ve made your list, checked it twice and realized you still have a bit more shopping to do before Dec. 25, we’ve got your back! Memphis is full of talented entrepreneurs that make shopping local as easy as (pumpkin) pie, so share a piece of the 901 this holiday... Read More »

Campaigns that evoke thankfulness

By | November 21, 2018

Kleenex are in short supply around my house between seasonal allergies and the holiday commercials that have now taken over the airwaves. I’m a sucker for a commercial that tugs at the heartstrings, so much so that  I have to leave the room during P&G’s Olympics spots. But, there are... Read More »

You need a PR pro at your holiday dinner

By | November 14, 2018

Halloween is behind us, and it’s officially the holiday season. With Thanksgiving and other festivities rapidly approaching, I know many people are nervous about uncomfortable holiday dinners and time spent with family. Topics from politics to news and general life can spark controversy around the holiday ham, but I can... Read More »

How to stand out among restaurant competition

By | November 07, 2018

It’s no secret that Memphis is growing. In fact, 2,136 new business filings were reported in the second quarter of 2018, according to the Tennessee Quarterly Business and Economic Indicators report. That’s 338 more than during same time period the year prior. Think new boutique hotels, new apartment buildings and... Read More »

‘Don’t check the basement’ and other ‘horrific’ advice

By | October 31, 2018

If you’re reading this blog post on the day it goes live, Happy Halloween! I have to admit, I’m partial to this fall holiday for all of the spookiness it brings. My teenage years were filled with scary movies, haunted houses and ghost stories, a unique connection shared with my... Read More »