Are you ready to BeReal? Consumers are valuing authenticity from brands more than ever, and user-generated content is at the center.
How do you ensure your spokespeople and ambassadors are supporting and enhancing your brand? You train them!
How can we be effective information sleuths and simultaneously produce work that protects and builds our clients’ reputations? Stop making these four mistakes in data use.
We’re looking ahead to the new year at social media trends. From bite-sized content to putting customers first, your brand’s digital presence remains to be the key to success.
Company culture is ever important, especially in today’s job market. Whether you are leading hiring decisions or interviewing for your first job, positive workplace culture is crucial. We break down a few key details regarding positive culture within your organization and how it shines throughout the hiring process.
At OPR, our experience goes beyond traditional public relations practices (even though that is our bread and butter). Our team is fortunate to have much experience planning myriad events while implementing our PR tools along the way. We discuss the basics of event planning and how PR can be your biggest asset.
When it comes to winning on social media, TikTok and Instagram Reels are key. If you want to amplify your brand’s mission, start by revamping your social media strategy to include short-form videos.
Every brand needs credibility to back up any claim or else its message will fall on deaf ears. Through user-generated content, brand ambassadors can help expand awareness about your business, show a more authentic side of your brand and build customer loyalty.
Building a positive work culture takes time and resources, but it’s easier than you might think. A few baby steps can make all the difference in how your employees feel about their jobs and their desire to help drive success for your company. Learn three tips for improving or establishing a work culture that will keep employees around for years to come.
No video? No problem. We share three ways you can reap the benefits of using video in your social media posts when your media library lacks b-roll.