Short and sweet: How to be concise and why it matters
With readers having an average attention span of 47 seconds, being concise is more important than ever. How do you keep your writing brief and impactful?
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Polished PR writing is an extension of your brand’s voice
Struggling to find your organization’s voice? As PR professionals, our role is to make you stand out with our polished writing skills.
PR training is a must in an ever-evolving industry
Having a desire to learn is a great way to further the success of your career and your organization. Find out why professional development courses should be an essential part of your professional life.
When launching a PR campaign, the devil is in the details
Timing is everything when it comes to public relations, and PR timelines are a great way to stay on task.
3 reasons to befriend the media
With great power comes great responsibility, and the media commands enormous power in the world of communications.
Quality over quantity
Why are interactive followers more important than follower count?
The what and why behind AP style in public relations writing
You may be wondering, what is AP style? And what’s the purpose of writing in AP style if readers get the gist of your message? Keep reading to find out.
What is your “why?” Determining your purpose-driven communications strategy.
Like the famous comedian George Carlin once said, “Question everything!”
Crisis and conscience
It's no secret, we’re often thrust into situations where communication is key following a mistake or crisis. Here are four tips to remember next time you're in crisis.
How research could have prevented these PR fails
From Netflix to celebrity drama and TikTok feuds, simple research could have prevented these major PR blunders.