Presidential campaign season is full of great examples of what not to do during a media interview. If you’re following the current presidential race at all, you may have seen the headline from The Washington Post a couple of weeks ago – "Caught on a hot mic, Clinton speculates about Chris Christie's…
So, you got a reporter to agree to write a story about you? That’s great! Media coverage in respected publications and programs can make a huge impact on awareness of your company. But just because you’ve gotten the story, that doesn’t mean the work is over…the interview is…
I have often joked about having to do “family PR,” but I’m taking it seriously this Thanksgiving, as I’ve decided to take my kids on a trek across three states to reunite with family members we haven’t seen in a while – some we haven’t seen in quite…