Lauren Hannaford

Why PR often gets overlooked and why it shouldn’t

Public relations can easily go unnoticed, passed over for its more popular (and visible) counterparts like marketing and advertising. Even companies that do recognize the benefits of PR enough to engage a firm sometimes find that leadership tries to put PR on the chopping block when it comes…

The one where OPR shares their fave TV show – What’s our team bingeing at the moment?

With so many options on streaming platforms these days, it’s hard to pick just one show to watch at any given moment. If you’re like me, then you’re easily overwhelmed by the amount of shows, genres and platforms  to choose from – the options are ENDLESS. To help…

How to maintain relevance throughout your entire performance season

For public relations professionals, campaigns for product launches typically have a similar routine leading up to their release date. We work to build consumer excitement with a goal of achieving impressive sales at the launch, but afterward, we quickly wrap up and move on to another campaign. Season-long…