From The Rock

Apps for PR pros on the go

By | December 11, 2013

I’m sure we all have Facebook, Twitter, Instagram and all of our local media’s smartphone apps downloaded and saved to our home screens, but what apps are other PR pros using? I’ve been using a few different productivity and news apps for a while, but recently I’ve been scrolling through... Read More »

Stop. Give Thanks. And, What PR Folks Are Most Thankful For.

By | November 22, 2013

Thanksgiving is one of my favorite holidays because it has a simple history, meaning and purpose. Give thanks. Refraining from drowning everyone with a massive tirade on why I hate Black Friday, which has now morphed into Black Thursday/Friday, let me explain. Even if life has been handing you lemons... Read More »

Brain-Boosting Breaks are An Important Part of the Workday

By | October 25, 2013

I’ve mentioned in past blog posts that public relations is a very “strategic thinking-intensive” career, and it can lead to brain fuzz. Taking a daily brain-boosting break during your lunch hour is nearly a requirement to maintain a clear mind. I polled the Obsidian team to see what their favorite... Read More »

Billboards

By | October 10, 2013

Earlier this year, I was driving down Lamar Avenue and noticed a full-size billboard that caught my eye. It was for a well-known local floral company here in Memphis, Pugh’s Flowers. At first glance, I was thinking to myself, “What in the heck does that say?” The billboard showed Pugh’s... Read More »

News Releases: Things you thought were OK but really aren’t

By | September 12, 2013

During some weeks, my colleagues and I may send out a dozen or more news releases for our clients to local media. There’s no doubt reporters in Memphis get hundreds or even thousands of emails, some relevant and some not. Part of our job is to help reporters do their... Read More »

Social media updates and a Game of Thrones infographic

By | June 25, 2013

Keeping up with changes among social media platforms can be daunting for small businesses and organizations. Here are the top five social media changes that you need to know about and links to more information. 1. Pinterest got analytics. Yay Pinterest! This social site is now more progressive than Twitter.... Read More »

PR in the Not-For-Profit World

By | May 29, 2013

One of the things we take a lot of pride in is the number of not-for-profit clients that we work with. I currently handle five not-for-profit accounts, and each is unique and exciting in its own way. If you can’t intern at an agency, one of the best ways to... Read More »

Festival season kicks off in Memphis

By | April 11, 2013

To me, nothing says springtime more than the festivals that take place around Memphis beginning in March. We now have a few different crawfish festivals, culminating with the big daddy, Rajun Cajun Crawfish Festival, which is organized by and supports our client Porter-Leath. There’s Memphis in May Beale Street Music... Read More »

How may I help you? My pleasure! Thanks for stopping by.

By | February 20, 2013

There are about a million different things one could “preach” in regard to customer service. There have been books written, lectures given and training customized for all different types of customer service scenarios. From an account manager perspective, our PR efforts don’t usually pan out well for clients who consistently... Read More »

Pinterest: It’s about inspiration.

By | January 15, 2013

2012 was the year of Pinterest. Many are wondering if the social media platform will stand the test of time or turn into another Foursquare. One thing is certain. Businesses have already jumped on board. I came across some interesting facts from the CEO and founder ofPinLeague on this PR... Read More »