From The Rock


By | October 10, 2013

Earlier this year, I was driving down Lamar Avenue and noticed a full-size billboard that caught my eye. It was for a well-known local floral company here in Memphis, Pugh’s Flowers. At first glance, I was thinking to myself, “What in the heck does that say?” The billboard showed Pugh’s... Read More »

News Releases: Things you thought were OK but really aren’t

By | September 12, 2013

During some weeks, my colleagues and I may send out a dozen or more news releases for our clients to local media. There’s no doubt reporters in Memphis get hundreds or even thousands of emails, some relevant and some not. Part of our job is to help reporters do their... Read More »

Social media updates and a Game of Thrones infographic

By | June 25, 2013

Keeping up with changes among social media platforms can be daunting for small businesses and organizations. Here are the top five social media changes that you need to know about and links to more information. 1. Pinterest got analytics. Yay Pinterest! This social site is now more progressive than Twitter.... Read More »

PR in the Not-For-Profit World

By | May 29, 2013

One of the things we take a lot of pride in is the number of not-for-profit clients that we work with. I currently handle five not-for-profit accounts, and each is unique and exciting in its own way. If you can’t intern at an agency, one of the best ways to... Read More »

Festival season kicks off in Memphis

By | April 11, 2013

To me, nothing says springtime more than the festivals that take place around Memphis beginning in March. We now have a few different crawfish festivals, culminating with the big daddy, Rajun Cajun Crawfish Festival, which is organized by and supports our client Porter-Leath. There’s Memphis in May Beale Street Music... Read More »

How may I help you? My pleasure! Thanks for stopping by.

By | February 20, 2013

There are about a million different things one could “preach” in regard to customer service. There have been books written, lectures given and training customized for all different types of customer service scenarios. From an account manager perspective, our PR efforts don’t usually pan out well for clients who consistently... Read More »

Pinterest: It’s about inspiration.

By | January 15, 2013

2012 was the year of Pinterest. Many are wondering if the social media platform will stand the test of time or turn into another Foursquare. One thing is certain. Businesses have already jumped on board. I came across some interesting facts from the CEO and founder ofPinLeague on this PR... Read More »

“Hey client, are you there?”

By | November 29, 2012

Like many industries, PR pros occasionally run into clients who understand the importance and value of PR, but for various reasons, have a hard time carving out ample time to communicate with their communication team and provide what’s needed to execute strategy in a timely manner. Over the years, we... Read More »

Behind the Headline

By | October 04, 2012

If you’re a PR professional, you know that strategic media relations is one of the most well-known aspects of our discipline. What some clients may not know is the process we go through to help garner those news stories, radio interviews, blog mentions and TV segments. Well, it all starts... Read More »

Just who is Obsidian anyway?

By | September 10, 2012


That’s a great question! Who are the fabulous people who make up the Obsidian team? This week we aim to answer that by giving you a better idea of who we are and a little insight into our lives.   Getting to know… Lauren Hannaford Birthday: 4/25/85 Hometown: Memphis, Tenn.... Read More »