By editor |
June 03, 2014
As I stood there in the middle of FedExForum about this time last year with my fellow University of Memphis undergrads and we all moved our tassels from the right to the left side of our caps, my eyes started to well up with tears and it hit me, “This... Read More »
By editor |
April 29, 2014
When Ned Stark proclaimed that “Winter’s coming,” he sure wasn’t kidding! Memphians were treated to a colder, icier and snowier winter than normal this year, so I think everyone is glad for the warmer temperatures and opportunities to get out and about and enjoy the city. In case you find... Read More »
By editor |
April 17, 2014
For those of us in the PR business, when we talk about messaging, we know exactly what we’re talking about, but sometimes we forget that the concept isn’t as clear to everyone else. We talk about consistency in it, shaping it for the right audiences and getting it out in... Read More »
By editor |
April 01, 2014
I’m not the first person to be in this position, nor is this my first time to be here – staring at a blank windows document, pondering what the heck to write about. Normally, when blog post time comes around, I’ve been mulling over an idea, or inspiration strikes from... Read More »
By editor |
February 06, 2014
Yep, I’m borrowing from the old adage “Measure twice, cut once,” which is perfectly applicable in the world of PR. How often do we hear or read something and want to immediately react, sometimes without truly considering the implications of our knee-jerk response? In the world of PR, it’s our... Read More »
By editor |
January 09, 2014
Although we all just returned from holiday vacations, we’ll soon be looking forward to Spring Break and warm weather getaways. The most dreaded task for a vacation any size? The mountainous inbox you will return to whether it be from a short four-day weekend or **gasp** a two-week-long vacation. No... Read More »
By editor |
January 07, 2014
When I have the extra time, I really enjoy cooking. No, I don’t mean whipping up a box of macaroni and cheese and thawing out a veggie burger (although that is very yummy!); I mean truly creating a meal from the ground up. This winter, my favorites have been soups,... Read More »
By editor |
December 13, 2013
I recently posed the question to the Obsidian team about what exactly I can and can’t do when it comes to offering help and advice to friends, small business owners and organizations I’m involved in personally, in regards to my noncompete agreement with our firm. Like most people in the... Read More »
By editor |
November 13, 2013
Not so long ago, I was one of those Memphians. You know the type. They have nothing good to say about the Bluff City, but theywill go to blows if an outsider dare say a word about our hometown. They can’t stand Memphis for X, Y and Z reasons, BUT... Read More »
By Obsidian PR Intern |
September 26, 2013
Recently one of my teammates had a bit of computer problems which reminded me about the worst and most stressful 24 hours I ever experienced at the end of my last semester of school this past spring. Why, you might ask? Well, for several reasons: I failed to plan, my... Read More »