With my recent job promotion, I took on many new duties at our firm. One of those is editing. I am responsible for editing every piece of news or marketing collateral that our team produces – and let me tell you, our team produces a lot. Through…
I have a secret; I’m a reformed quitter. Growing up, I was one of those kids who would quit the game once it was obvious I was going to lose. I quit taking piano lessons the minute my mom gave me permission. (After seven years of forced…
I’m pretty sure that I’ve seen this headline used in news stories promoting fabulous circus shows, like Cirque du Soleil, referring to the seemingly impossible feats some of the performers are able to do – be it the balancing of an amazing number of people in a human…
Not every company has the ability – or the desire – to have an expert on staff for every task that must be executed to run a business. A company that chooses to outsource a service is looking for a specialist in that field, and it is a…
There are many things that I love about our team at Obsidian. First of all, they are some of the smartest individuals I know. I’m highly confident in our ability to really rock it for all of our clients. Our team is also made up of some of…
Merriam-Webster.com’s opening definition of a nerd reads “an unstylish, unattractive, or socially inept person,” and to that, I object! The website follows that definition with a second, more acceptable description: “one slavishly devoted to intellectual or academic pursuits.” Now that is more spot-on, and with that definition in…
When planning an important company announcement, it can be easy to get caught up in the excitement – or concern, depending on the news – of how to deliver the message to key stakeholders, such as customers, media and the general public, while forgetting that your employees, managers…
Like a carpenter who utilizes an arsenal of powerful tools with extreme caution – because they hold enough power to, you know, accidentally saw off a finger or a hand – PR professionals carefully craft statements and key messages for the brands that we work for because they…
Graduation day is around the corner, and I know several college students who just cannot wait to be done with school! I remember those days, although they are further back for me than I can believe sometimes, and I know how exciting it is to be going out…
Recently, I was talking to a good friend of mine who started an independent product sales business about six months ago. She was explaining about the rut she had hit in her business development, and she thought she might have made a mistake in choosing to do this.…