From The Rock

Navigating the Waters of the Client Testimonial

By | June 01, 2016

Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of... Read More »

Hopes and Dreams for the Future – What Are Yours and Do They Matter to Your Employer?

By | August 26, 2015

At the beginning of each year, our team gathers back together after a two-week leave for the holidays – one of the many coveted perks of working at Obsidian – and one of our first orders of business internally is to think through and turn in our Hopes & Dreams... Read More »

Are we providing value?

By | April 08, 2015


There is so much that we can do for our clients. We provide a variety of services from strategic communication counsel and planning, media relations and crisis management to social media strategy and implementation, content creation and advertising/marketing counsel. And, which services we provide depends on the specific needs of... Read More »

Do you speak CEO?

By | October 28, 2014

Attend any PR industry meeting or conference and you are bound to hear grumbling about how PR doesn’t have “a seat at the table.” Many PR professionals feel like they are only brought into the C-suite conversations when there is a crisis or some other immediate situational need, rather than... Read More »

What Makes for a Great News Story

By | September 04, 2014

On any PR blog, you will find at least one post – more than likely you’ll find several – about what constitutes newsworthiness, as it is our business to distribute news about our clients. We are often put in the position of explaining to our clients what is and isn’t... Read More »

Three life lessons you will never learn unless you fail epically

By | July 29, 2014

Failure is always an option, no matter what the undertaking. Everyone has failed at something at some point in their lives – a failed short-term relationship, a failed job, a failed college class, a failed attempt at a new hobby, etc. On a very basic level, these examples represent an... Read More »

Why I would do my job for free

By | June 12, 2014

The saying “nothing in this life is free” is not lost on me. My parents used this phrase often, and I have passed along this life lesson to my children on many occasions. I am the bookkeeper in my family, so I watch the money that my husband and I... Read More »

Was today “a great sale day”?

By | April 15, 2014

Hopefully, you’ve had the pleasure of watching the movie Despicable Me. (If not, I would highly recommend it, and you might as well make it a weekend with Despicable Me 2, also.) If you have seen the first movie, then the title of this blog post may be familiar to... Read More »

Frame of Reference

By | April 10, 2014

The other day at my gym, there was this dude who was working out with heavy weights on every machine. He was throwing down on every piece of equipment they have — and with proper form and discipline. He was definitely one of the strongest guys that I’ve seen in... Read More »

Three PR-Real World Parallels You’ve Probably Never Thought Of

By | March 25, 2014

PR is on my brain almost all the time, even when I’m not at work. I think about applying aspects of PR planning to different situations in my personal life (see my post about my holiday family PR plan), and I think about different scenarios and symbols that well-represent good... Read More »