“No man is an island…and therefore, never send to know for whom the bell tolls; it tolls for thee." In John Donne’s Meditation 17, he emphasizes the interconnectedness of mankind. It’s also a pretty accurate metaphor for our culture here at Obsidian PR. You see, although each client…
This quote and scene from John Hughes’ 1980s classic Planes, Trains & Automobiles is one of my favorite examples of how miscommunication can create more problems than resolutions when everyone is not on the same page. I was recently reminded of this scene when I had lunch with…
When you have a working relationship with a PR, advertising or marketing firm, the expectation is that their work will result in more people becoming aware of your organization and possibly becoming actual clients. What we stress to potential and current clients is that our efforts could send…