From The Rock

We interrupt this revolution…with the smell of steaks!

By | December 20, 2012

Okay, we get it. Social and digital media are here to stay and will continue to dominate the communication and marketing forum for companies and organizations. But, it is absolutely vital for PR professionals, companies and organizations to not put all their communication “eggs” into one social media basket. Rather,... Read More »

Ever wanted to tell ’em off?

By | December 17, 2012

How many of us have half jokingly declared, “On my last day at work, I’m going to…” and proceeded to describe how we would give our managers a piece of our minds, tell off those rude customers, do nothing all day or do any number of devious deeds, without the... Read More »

Take time to quiet the mind

By | December 07, 2012

After years in the consistently stressful discipline of PR, I’ve learned that downtime helps maintain sanity, pure and simple. That’s certainly not a profound or new thought, but one that’s especially important to me in my life. I’m sure the same could be said for other professions or other life... Read More »

One is the loneliest number…or is it?

By | December 03, 2012

In public relations, there are many approaches to building a client base. Some firms choose to focus their efforts on one niche – hospitality, city branding, retail, technology, etc. And they are very good at what they do. Others, like Obsidian, take a different approach by only working with one... Read More »

The no ‘no comment’ rule

By | November 07, 2012

At Obsidian, one way that we really bring value to clients is through crisis management. In a time of crisis – large or small, internal or external – we work with the client to determine what should be said to key stakeholders (including media), how it should be said, who... Read More »

The Speed of the Crisis Communication Game

By | November 05, 2012

On Oct. 28 during the Tennessee-South Carolina football game, South Carolina’s All-SEC running back Marcus Lattimore suffered only what can be identified as a gruesome leg injury in the second quarter. For the sake of the squeamish, I have not included a link to this clip. You can find it... Read More »

It’s been a little spooky around here!

By | October 31, 2012

Greetings and Happy Halloween! If you’ve been following us via Facebook or Twitter lately, you’ve seen that some serious specter shenanigans have been brewing over here the last few weeks. Our Obsidian ghosts have been busy providing some afterlife advice. Here’s a recap of the messages they’ve left on our... Read More »

A lot can be learned from a mistake

By | October 08, 2012

During one of my recent training runs for the Dallas Half Marathon, I accidentally ran 10 miles. How, you may ask, can one accidentally run 10 miles? Well, folks, it happens if you encounter the sign “Trail closed ahead,” and you don’t check the handy-dandy GPS to determine a similar... Read More »

Behind the Headline

By | October 04, 2012

If you’re a PR professional, you know that strategic media relations is one of the most well-known aspects of our discipline. What some clients may not know is the process we go through to help garner those news stories, radio interviews, blog mentions and TV segments. Well, it all starts... Read More »