content

9 Vital Facts About Viral Content [Best Practices for PR Pros]

By Sarah Lichterman Mar 16, 2016 3 Min Read

It is no secret that digital content has gone from the new kid on the block to everyone’s BFF. The kings and queens of this digital age are the lucky individuals and companies who have produced content that has gone viral. Having the world at your fingertips can…

Communication

Writing Advice: 5 Ways to Increase Readability and Efficiency of Your Writing

By Sarah Lichterman Apr 14, 2015 3 Min Read

On average, I spend about 70 percent of my workday writing. This makes efficiency very important if I want to be productive. Whether it’s an email, press release, social media or website copy, to name a few, it’s important to write clearly in order to hold the attention…