From The Rock

We interrupt this revolution…with the smell of steaks!

By | December 20, 2012

Okay, we get it. Social and digital media are here to stay and will continue to dominate the communication and marketing forum for companies and organizations. But, it is absolutely vital for PR professionals, companies and organizations to not put all their communication “eggs” into one social media basket. Rather,... Read More »

One is the loneliest number…or is it?

By | December 03, 2012

In public relations, there are many approaches to building a client base. Some firms choose to focus their efforts on one niche – hospitality, city branding, retail, technology, etc. And they are very good at what they do. Others, like Obsidian, take a different approach by only working with one... Read More »

“Hey client, are you there?”

By | November 29, 2012

Like many industries, PR pros occasionally run into clients who understand the importance and value of PR, but for various reasons, have a hard time carving out ample time to communicate with their communication team and provide what’s needed to execute strategy in a timely manner. Over the years, we... Read More »