From The Rock

Three ways to have fun with your client: You gotta get out of the office!

By | February 05, 2020

As a PR professional, I’m in the business of building relationships (or at least that’s a vital part of what I think our industry is all about). From establishing rapport with my colleagues and industry partners to reporters and influencers, I keep a keen eye on making sure my relationships... Read More »

Three PR lessons from 2019 crises

By | January 22, 2020

Take a look through Obsidian’s blog in the crisis category, and you’ll find nearly 40 posts on how to plan for, manage and rectify crisis situations or issues. Crises are a part of life for PR firms so we’re never surprised when another strikes. Whether that’s three times in one... Read More »

Tips to set (and crush) your 2020 career goals

By | January 15, 2020

Hello, 2020! As we head into a new year – and a whole new decade – I’m sure we’re all resolving to make some changes personally and professionally. What steps are you taking to actually achieve your career aspirations this year? As PR folks, you know we don’t do anything... Read More »

Why clarity in customer communication is important for businesses

By | January 08, 2020

Have you ever been handed a set of forms to fill out only to be confused by what they are even asking for? Or, find conflicting or insufficient information in paperwork or online that only makes the whole process more complicated and drawn out? The lack of clarity in so... Read More »

Things you should never say to a client

By | September 13, 2017

Navigating client relationships can be one of the most difficult aspects of agency life. When someone contracts you to provide communication or PR support, it can be challenging to balance your expertise with the client’s expectations. New client relationships can be made or broken by those first few interactions, so... Read More »

Body Language: An Important Communication Skill and Tool

By | September 29, 2016

We’ve all heard the saying “actions speak louder than words.” This rings true because oftentimes, our body language is what people remember most. Good or bad, it can leave a lasting image in your mind that shapes what you think of someone, particularly in the business realm. Reading body language... Read More »

You, too, are a foreigner – to a foreigner

By | November 04, 2015

Quick question: what is [insert whatever country, city or state you are from] like? That, my dear reader, is the most asked question I’m sure everybody gets if they look, sound or even smell different than the others around them (minus the typical surface question of “how are you doing?”).... Read More »

Tirades and Tantrums

By | May 13, 2015

tantrumes-office

Do you remember the last time someone yelled at you at work? Maybe that person became angry, for whatever reason, and communicated displeasure or disagreement with your idea by using cutting or sarcastic language. And while this person didn’t overturn desks or anything (I hope), he or she pretty much... Read More »

How to Communicate as a Dance Coach

By | April 22, 2014

Being a dance coach takes a rare breed of an individual. With an eight-month long season, November and January being the most chaotic months of the year, and typically working with more than 10 pre-teen or teenage girls at a time, it is a unique job in itself. I have... Read More »

If it’s worth a response, think it through

By | March 13, 2013

It was a day like any other day in the late 80s/early 90s, and since it was a day that ended in the letter ‘Y’, my little brother and I were fighting. While growing up, we were constantly fighting. Someone did this, someone took that, someone looked at the other... Read More »