brand recognition

Snapchat – Get with it!

I’ll be the first to admit that I’m a technology-addicted, stereotypical millennial. The first thing I do when I wake up is reach under my pillow and grab my iPhone. My eyes squint as the screen illuminates, and muscle memory leads my fingers to my first source of…

#NoFilter: Leveraging Instagram to Increase Brand Recognition

With more than 200 million monthly active users and 55 million photos shared daily, Instagram has become one of the most popular social media apps today. Capitalizing on the popular trend of sharing visuals through social media, the completely photo/video based app has made the average smartphone user…