In this digital era, movements on social media are flourishing. Especially during these unprecedented times, establishing meaningful connections virtually is essential for brands. Millennials have been dubbed the “crusader generation” for a reason – if they connect with and believe in a campaign or a movement, they’ll take…
Over the years, we’ve had the opportunity to work with numerous companies and startups to plan for and implement strategic communications initiatives to launch new products, services, brands or businesses. Whether we helped in naming the business from day one or simply handled the media relations, the common…
All good consumers are judgmental. I’ll admit that I often decide whether or not to visit an establishment or buy a product based on its name alone. Sometimes, this works in a brand’s favor. For example, Arm & Hammer has built a strong brand around its name. Because…