From The Rock

How to Optimize Your YouTube Presence

By | July 15, 2014

While I have been an avid consumer of YouTube videos for years, I had never posted any videos on YouTube until I started working with clients who did. Needless to say, my ears always perk up when I come across advice for improving one’s YouTube presence. I recently came across... Read More »

Snapchat: Join the conversation early

By | May 27, 2014

Snapchat, the popular social media app that allows users to send pictures and up-to-10-second videos to a controlled list of recipients, has gained exponential popularity over the last 18 months, causing consumer brands to take notice. Yet, brands have been slower to join the Snapchat scene because it offers no... Read More »

Evaluating ROI on Your PR Efforts

By | April 08, 2014

For many years, the concepts and efforts behind public relations were underestimated due to the inability to determine exact return on investment. It was difficult to attribute specific increases in sales numbers or revenue generation as a result of intangible concepts like reputation building, brand management and community relations. Fortunately,... Read More »

Facebook Hashtags: A Day Late and a Dollar Short

By | March 14, 2014

In an effort to ride the wave of Twitter’s hashtag craze, Facebook added the ability to use hashtags in status posts last June. How has that worked out for them? Well, how often do you use hashtags in your Facebook posts, or more importantly, how often do you click on... Read More »

Smile. Say Cheese. And Mean It.

By | February 13, 2014

Some people really love having their picture taken, some are indifferent and a lot of people truly dread it. I’ve heard a thousand excuses why somebody can’t be in a picture. I admit I’ve thrown out a few myself before.    Typically, I fall in the indifferent category when it... Read More »

Social Media: What’s your Game Plan?

By | December 17, 2013

Recently, an employee for the Lacoste clothing company posted a picture of his paycheck on his private Instagram account and wrote, “Paycheck. Still silly to me. Ever since I was a kid I’ve thought it was completely insane that we have to work all our lives. I still feel that... Read More »

Your Website Presence is a Present…Take it Seriously

By | November 19, 2013

Looking forward to eating the leftovers from that awesome restaurant you went to last night only to discover your roommate ate them is frustrating. The car driving too close behind you when there are two passing lanes to the left of you is annoying. But trying to navigate a poorly... Read More »

Marketing vs. Advertising vs. Public Relations. Get it Right.

By | August 13, 2013

“OH! You want to go into the PR field? So you’re learning to do market research and make advertisements, right?” I don’t have enough fingers and toes to count how many times I heard this when I discussed my career aspirations with others in college. Even more surprising, I continue... Read More »