It’s officially mid-April, and everyone is ready to get out and go! Events are back in session, and if you’re planning to host one before the weather turns, there are a few things you need to know. We talk through events, expectations and how to make the most…
The music, the lush fairways, the ball-cap clad spectators – there are few things more iconic in sports than The Masters. Rich in tradition and guarded by exclusivity, the event is the curation of some of the wealthiest people in the world. The event is a PR masterpiece,…
If you’ve felt an undeniable need to consume more protein or find yourself wanting to introduce mushroom oil into your coffee routine, then you might be impacted by subliminal food trends. Like fashion or music, food goes through trends, with products and restaurant concepts ebbing and flowing through…
As the tulips bloom and the pollen falls, we enter a time of year when it’s more likely you’ll hear bells chime and the faint sound of rice hitting the cement outside the local church. That’s right, it’s wedding season, and if you thought the act of holy…
We’ve all been there – you’re deep in conversation when you say something that doesn’t land. OOPS. In the path toward damage control, there are a few directions you can take: dodge and avoid; own up and apologize; lean into the comedy of it; among others. So, how…
Sarah J. Maas (affectionately known as SJM around this office) chose Call Her Daddy as the vehicle for announcing her highly anticipated next installments of the A Court of Thorns and Roses series on the heels of Taylor Swift announcing The Life of A Showgirl on New Heights.…
The itty-bitty IKEA-stuffy-dragging monkey named Punch captured the hearts of internet empaths around the globe. His harrowing journey to reintegrate with a troop of monkeys at a Japanese zoo hit home with TikTok users and went globally viral over the last week. With daily updates on his progress…
The earliest mention in our work chats of the “Wuthering Heights” promotional circus is dated June 2025. Our collective team has spent months analyzing, discussing and debating the merits of its prolonged promotional cycle – from the beauty and the grandeur to the *interesting* choices made along the…
Grab your skis, we’re heading to Milan! If the team could, they would don their Ralph Lauren official athlete kit and hit the ice, but instead, they’ll take to the mic to talk all things Olympics. In the era of social media, the games are just as much…
In two decades of learning, you’ll pick up a few tips of the trade along the way. To celebrate 20 years of Obsidian, we talk with three of our team members about some of their most poignant lessons – and no matter your line of work, you can…