Off the Rock, On the Record: B2B communication
Welcome to season two of Off the Rock, On the Record! We’re really proud of the content we’ve compiled for this season, and we can’t wait for you to hear what’s ahead.
We’ll be releasing an episode every Thursday for the next five weeks. If you’re subscribed to our blog, that’s great! You’ll get a notification when each podcast guide is posted, and we’ll include a link for you to use to listen.
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We’re in the business of telling stories. Each client has amazing content to share, but some client audiences are harder to reach than others.
When working with a client whose services are B2B or niche, it can be challenging to identify where and how to produce content. Don’t grow weary, there are plenty of ways to create content that add value to your business.
Christina Babu works with a number of B2B clients on our roster, and she sat down to share insight on content marketing, social media and the state of media relations for B2B businesses.
If you’re curious to explore this topic further, we’ve compiled a few articles and blog posts to help.
- Keeping B2B communication fresh
- Marketing a niche business
- Four tips for your small business blog
- Five tactics for improving your LinkedIn business profile
- B2B marketing is evolving