From The Rock

Get to know our latest Obsidianites – Audra Myers and Jenna Witt!

By | December 16, 2021

It’s no secret that Obsidian is the place to work in public relations – the “Best Place to Work,” according to the Memphis Business Journal. We have a pretty solid reputation for retention, so finding new teammates to mesh with our structure can be intimidating. Luckily, we were fortunate enough to meet TWO wonderful worker bees that fit right into our crew. Get to know our new account assistants Audra and Jenna in this month’s staff spotlight! 

The most important question in our office – how do you take your coffee?

Audra: I’m not really into coffee. Perhaps the love for the morning beverage will come with age, but as of right now, I’m on the most basic level. Sometimes, if I want to feel like the rest of the population, I’ll order a caramel latte from Starbucks!

Jenna: I’m still not a big coffee fan. I want to love it so badly, I just don’t think it will end up happening for me. A friend of mine in college did get me into drinking chai tea, but steeping it in apple juice instead of water like you typically would. I think it’s just super delicious and tastes like apple cider but taken to the next level!

As newly minted PR graduates, what is one unique skill or talent young PR professionals bring to the workplace?

Audra: I think, as with new graduates in any field, that being up-to-date on the latest trends and processes is always important. 

Jenna: I think young PR professionals are unique in how well they can adapt to whatever the situation at hand is. We grew up with the rise of social media, constantly evolving technology and even hybrid, remote work caused by the pandemic. It’s a lifelong skill that will be incredibly handy in the workplace!

What’s your go-to morning read?

Audra: I’m a big audiobook gal! Usually, that’s how I start off my day when I walk my dog Downtown. Right now, it’s “Where the Crawdads Sing,” but it’s usually a horror novel of some sort. 

Jenna: I don’t have too many books on deck at the moment. However, I love books that are tied into current events or pop culture in some way! Jon Ronson is a favorite author of mine, hands down.

If you had to choose a favorite social media platform, which would you choose and why?

Audra: Is TikTok considered social media? I don’t want to be “that girl,” but it’s where I spend most of my time. Anything that’ll give me a laugh is a plus in my book. I’d much rather be scrolling through TikTok than other traditional platforms like Instagram and Facebook. 

Jenna: Instagram used to be my ride or die social media platform, but in the last year or so, TikTok has really become the one I’ll jump onto if I have a spare five minutes. I’ve been introduced to some of my favorite brands on TikTok so it’s a very unique platform for both entertainment and branding!

Have you had your 15 minutes of fame? If so, what happened?

Audra: When I was in high school, I entered a photography competition for Photographer’s Forum Magazine. For two years in a row, I was featured in the hardback book used in colleges across the country.

Jenna: I definitely don’t have any super interesting story about 15 minutes of fame, but a couple of times in high school, my cheer team got to be on the morning news for the “Game of the Week” segment. It was super cool to get to see the interior of a newsroom and what production looks like behind the scenes!

Did you have a favorite PR case study (good or bad) that you studied in college? If so, what was it and what did you take away?

Audra: It wasn’t a nationally covered PR case study, but when I was at Mississippi State, we performed a case study on Smitten Gift Boutique in Ridgeland, MS. Our job was to determine their current PR situation and come up with a plan to help. We performed research, created a website and logos, and many other PR materials. It was a lot of hard work, but it was my first glimpse into real PR work! 

Jenna: I took a course in undergrad that centered around PR cases and it’s tough to pick just one that is my favorite. A case that sticks out to me is the Exxon Valdez spill. It really emphasized the importance of being prepared for a crisis situation and practicing transparency as well as timeliness. No one wants a crisis to happen. But it can’t be stressed enough to be prepared and never underestimate who is watching how you react.

What is one of your favorite things about working at Obsidian? 

Audra: I love everyone I work with! I was not expecting to click with everyone so quickly, but it is such a wonderful group of women who truly care about you and the job.

Jenna: I think the biggest thing is truly the environment and that’s largely credited to the amazing women that are on staff at Obsidian. I’ve felt at home since the first day I started working at OPR and I already feel like I’ve grown in my short time here because everyone wants to see each other thrive.

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