From The Rock

Punctuation Marks Exposed

By | October 02, 2014

From commas to question marks and lesser-used punctuation such as brackets and colons, has put together an infographic that ranks punctuation marks based on how hard or easy they are to learn to use. As a public relations professional, I am constantly thinking about grammar and punctuation in my everyday... Read More »

Relevant AP Style changes to incorporate into your writing

By | October 26, 2018

The Associated Press Stylebook is an ever-evolving style and grammar guide used by journalists and PR pros, alike. It’s often referred to as the “Bible for professional communicators,” as it definitively (for the most part) sets the standards for language usage within our professions. As the world changes, so does... Read More »

Resolve to put an end to these common grammar mistakes

By | January 23, 2014

With less than 30 days of the New Year under our belts, everyone is still going strong when it comes to keeping their New Year’s resolutions. Gyms are more crowded, grocery carts are filled with more fruits and vegetables and fewer chips and cookies, and that extra “splurge” money is... Read More »

Reviewing your crisis toolbox for 2021

By | October 21, 2020

We all thought we had an adequate crisis plan. Then 2020 happened. We may have been – slightly – off. A crisis plan is a wonderful tool to have in place should your organization face either a small issue or massive crisis that could negatively impact the overall brand, operations... Read More »

Seven Deadly Sins of PR

By | September 16, 2020

Working in public relations has taught me a lot over the last few years, but one of the most important things I’ve learned is that the best approaches to client communication strategies are thoughtful, creative and trustworthy. How do we navigate meeting our clients’ needs and ensuring their message is... Read More »

Should I Post Reels?

By | March 17, 2021

With the explosive popularity of TikTok in the past couple of years, particularly among Gen Zers and millennials, it is no surprise that Instagram jumped on the short-video content bandwagon. While many content creators have used TikTok for comedy, music, political activism and simply fun, many brands like Chipotle and... Read More »

Solving the Staring Problem

By | June 24, 2014

I have had 20/20 vision for my entire life. No glasses, no contacts, no vision problems whatsoever. However, last summer I began working two jobs that included sitting at a desk and working on the computer for 10 hours a day. Once classes began in the fall, I continued working... Read More »

Spice up your social media calendar

By | March 10, 2021

Whether you’re an experienced chef, a novice cook or not allowed in the kitchen for fear of burning it down, one of the most important tips I’ve received about cooking is that it’s all about the spice. Spices and seasonings can completely transform your dish and kick your taste buds... Read More »

The 10 most common grammar & AP Style mistakes, plus the importance of using AP style

By | April 30, 2013

Is it sad that when I saw this topic in our blog list I got just a little giddy? I’m very much a grammar nerd. I cringe while reading most Facebook posts, using every bit of willpower to ignore the need to correct the poster. I’m the person my friends... Read More »

The lessons I’ve learned on acclimating to the PR industry!

By | June 10, 2020

Transitioning from a college student to an intern to an account assistant has made it apparent just how much there is to learn upon graduation and how imperative it is that you commit to lifelong learning in the public relations industry. The great thing about starting as an intern at... Read More »