From The Rock

News Releases: Things you thought were OK but really aren’t

By | September 12, 2013

During some weeks, my colleagues and I may send out a dozen or more news releases for our clients to local media. There’s no doubt reporters in Memphis get hundreds or even thousands of emails, some relevant and some not. Part of our job is to help reporters do their... Read More »

No Punctuation Marks Were Harmed In Writing This Blog

By | January 16, 2014

During the holidays, I used some of my spare time to catch up on reading anything I could get my hands on – articles, periodicals, books, etc. Of everything I read, an article in the New Republic was probably the most interesting, telling and, possibly the most, alarming story I... Read More »

On a scale of 1 to 10, how boring are your news releases?

By | July 01, 2014

If you ranked six or under – it’s time to revamp your newsworthy content.  How many times have you had an important announcement and think to yourself, “How can I make this different than any other company announcement out there?” I don’t know about you, but that thought replays continually... Read More »

Only you can prevent word crimes.

By | August 28, 2014

If there’s a funny grammar meme out there, it’s a safe bet to say I’ve seen it (and loved it). My friends and family make fun of me all the time for my love of words. Some of my favorites are to comfort with the words there, they’re, their (sent... Read More »

Our favorite ways to keep up with the news

By | March 18, 2020

With the ever-changing news cycle, it can be hard to stay on top of the latest news. It doesn’t help that there are so many news channels to consume that it can seem overwhelming. Whether you’re looking for a deep dive into the news or a quick read while you’re... Read More »

Penmanship is a fading skill

By | September 25, 2014

When I was younger, I can recall working very hard to write “perfect” letters. For one, I was a little girl and little girls were supposed to have better handwriting than boys, and also, my mother had the most beautiful penmanship; I could have sworn she was a letter artist. ... Read More »

Please stop… using these headlines in your news releases

By | June 18, 2017

We’re kicking off this new series on the blog called “Please Stop,” which is intended to point out some of the things that not-so-great PR people do that give the rest of us a bad rap. This week, our focus is on news releases – specifically, headlines of news releases.... Read More »

Power of the Pen

By | February 11, 2015

Power of the Pen What can you do to distinguish yourself, to set yourself apart? What is your goal, how badly do you want it and what will it take to get there? These are questions that driven individuals ponder on some level all the time but should also have... Read More »

PRoofread!

By | September 04, 2012

I am a lover of words. Someday, I should write a book. At least that’s what my fortune cookie read recently. It’s no secret to my family or friends that grammar is important to me. It is (admittedly) how I judge the validity or reliability of most written communications. This... Read More »

Proofreading! Our tips and tricks.

By | May 13, 2020

Have you ever pressed send on an important email, only to read it back and realize you had a glaring typo? We’ve all been there! All types of writing should be edited, but revising your own work can prove difficult. Proofreading is a learned skill – so we compiled tips... Read More »