I’m not the first person to be in this position, nor is this my first time to be here – staring at a blank windows document, pondering what the heck to write about. Normally, when blog post time comes around, I’ve been mulling over an idea, or inspiration strikes from... Read More »
While each day in the life of PR professionals varies, one thing always remains constant amid the flux of meetings, calls and tasks – writing! Writing is the foundation of our career, and a strong base is required for steady growth. To help you stay on track, here’s a list... Read More »
Creativity is an important trait to possess in the PR profession. There are so many areas in which we need to input creativity, from brainstorming ideas to crafting content and from developing communication plans to pitching the media. And, it’s true that creative people can often deliver at the drop... Read More »
Memorial Day Weekend has passed, and you know what that means — school’s out for summer! Unfortunately, that doesn’t apply to working adults, but it’s easy to feel the urge to kick back like students during the summer months. For me, all I want to do between June and September... Read More »
With my recent job promotion, I took on many new duties at our firm. One of those is editing. I am responsible for editing every piece of news or marketing collateral that our team produces – and let me tell you, our team produces a lot. Through this new... Read More »
If you’ve ever spent any significant amount of time around a PR person, journalist or anyone else who writes for the media, you may have heard of AP style. It stands for “Associated Press” style, and it’s meant to guide media writers through some of the more tricky writing rules,... Read More »
Headphones. With this invention came the ability to get lost in your own little world and the freedom to listen to virtually any kind of music as you shut out the troubles of the world around you. Although early versions of headphones released around the turn of the 20th century... Read More »
Last week, I gave my first thoughts on native advertising. I left off stating that while earned media coverage is the preferred method of exposure, I would recommend an online advertorial opportunity to my clients if the budget existed and only if we can ensure the content is valuable. I wanted to... Read More »
The Associated Press Stylebook is the bible of rules for writing news. My sophomore year of college, I took an entire classes dedicated to learning the ins and outs of this book. Back then, I had no idea how useful this training would be. Even though I have memorized many... Read More »
One of my favorite commercial series on television right now is for AT&T. You’ve probably seen the ads, which show a guy sitting down with a group of children. They’ve determined that faster is better, better is better and, recently…newer is better. On that one, I’m going to disagree. Now,... Read More »