From The Rock

15 things to help you feel merry

By | December 24, 2019

Shopping, wrapping, traveling, cooking and endless errands fill up the last few weeks of December. No matter the holiday you celebrate, you’re likely feeling or have felt the pressure of the day-before-the-day preparations.  Well, I’m all about perspective and rest. So I’m here to give you a holiday break! Spend... Read More »

5 Reasons to Make Videos Your New Facebook Norm

By | July 06, 2015

If you manage Facebook for a business, I suggest you jump on the video bandwagon and add “lights, camera, ACTION!” to your vocabulary. The latest news in the highly competitive world of social media platform popularity is that Facebook recently changed their algorithms (shocking news, right?) to make video marketing... Read More »

9 Vital Facts About Viral Content [Best Practices for PR Pros]

By | March 16, 2016

It is no secret that digital content has gone from the new kid on the block to everyone’s BFF. The kings and queens of this digital age are the lucky individuals and companies who have produced content that has gone viral. Having the world at your fingertips can benefit everyone... Read More »

Building a visual identity – capturing stellar photos

By | July 29, 2020

In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and we use these words throughout our materials to reinforce key messages for our constituents. As PR professionals in a world... Read More »

Building a visual identity – creating compelling graphics

By | July 29, 2020

Pause – If you haven’t already, check out our first blog post in this series. You can read it here.  In public relations, we often talk about crafting language or materials that tell a brand story. We associate certain words, phrases and concepts with the essence of a company, and... Read More »

Examples of media appearances gone wrong – how training makes a difference

By | February 06, 2019

Alexander Graham Bell once said, “Before anything else, preparation is the key to success.” As public relations professionals, we know how important it is to be prepared – whether it be for a crisis or morning show segment. It’s our job to make sure our clients’ messages are conveyed clearly,... Read More »

Halloween Candy Campaigns

By | October 24, 2018

Personally, Halloween is my favorite time of year. Why, you ask? It contains the majority of my favorite things – pumpkins, hayrides, costumes, corn mazes, haunted houses and cooler weather. I’m not the only one who’s a huge fan of all things spooky. In 2017, the National Retail Federation reported... Read More »

How to Optimize Your YouTube Presence

By | July 15, 2014

While I have been an avid consumer of YouTube videos for years, I had never posted any videos on YouTube until I started working with clients who did. Needless to say, my ears always perk up when I come across advice for improving one’s YouTube presence. I recently came across... Read More »

How to take advantage of our digital advantages

By | April 24, 2020

Sure, we’re all tired of hearing about the “new normal,” but maybe that’s because it’s a misnomer. Is anything really normal? If you’re privileged enough to still be working, you’re likely feeling the pains of trashed plans and toppled timelines. But all is not lost – it’s time to start thinking... Read More »

Obsidian Public Relations – Where stories take flight (1 minute video)

By | February 18, 2016