From The Rock

Kelli’s Version of How to Win Friends and Influence People

By | January 14, 2016

Not long ago, I was in a security line at the airport. I was about seven months pregnant, so while it wasn’t really a secret, most people wouldn’t say anything unless I did. The guy in front of me didn’t think that way. He turned around and asked when I... Read More »

New website design trends enhancing the user experience

By | October 03, 2016

The rise of mobile devices and new interfaces has brought about many changes to the way we experience and interact with websites. In particular, the use of responsive design rather than a simple mobile website has emerged as a preferred way to ensure a great user experience that is seamless... Read More »

Snapchat – Get with it!

By | August 30, 2016

I’ll be the first to admit that I’m a technology-addicted, stereotypical millennial. The first thing I do when I wake up is reach under my pillow and grab my iPhone. My eyes squint as the screen illuminates, and muscle memory leads my fingers to my first source of infotainment for... Read More »

Social media and crisis communication: No monkeying around!

By | February 06, 2017

While crisis communication has been around much longer than social media, there’s no doubt that the two go together like peanut butter and jelly in terms of satisfying audiences’ hunger for information when a crisis rears its ugly head. And, it’s not hard to find examples of companies effectively using... Read More »

Spring cleaning is for your house, summer cleaning is for your digital life

By | August 01, 2013

I actually took a real vacation this summer for the first time in a really long time. It was a good refresh. However, my first two days of vacation, I didn’t go anywhere. Instead, I took those two days to rest up and get settled on things I have been... Read More »

Survey Says…

By | January 23, 2019

Recently, an employee survey was leaked from Uber, a company with a not-so-solid reputation for employee satisfaction. However, according to the most recent survey in October, Uber employees are beginning to feel better about their employer and their work. With the majority of feedback being favorable for the company and... Read More »

The Analytical Side of PR

By | September 24, 2013

Like many communications professionals, math is not exactly my strong suit. I might have even chosen to major in public relations because the coursework only required two math classes. I mean…maybe. I love my job because I love to write. What I didn’t know (and didn’t learn) in college was... Read More »

The Disconnect Created by Technology

By | July 30, 2012

If you gave someone a call a few decades ago and he or she was away from the telephone, you’d have to wait and call back. Then came caller ID and voicemail, so the days of waiting by the phone and guessing who was calling disappeared. Those were simple days... Read More »

What does your social media portfolio look like?

By | May 10, 2017

We often hear questions like these: “What social media platforms should our company use?” “Where should we focus our social media efforts?” “What social platforms make the most sense for our business?” These are great questions, and I’m glad to hear people asking them. It’s much better to be strategic... Read More »

What’s Google’s stance on links in new releases?

By | August 21, 2014

I was reading the June PRSA Tactics newsletter when I came across an interesting and useful article about Google’s take on hyperlinks in news releases by Carrie Morgan, a public relations consultant. One of the million-dollar questions surrounding Google’s secretive search algorithms is: How does it judge the quality of content?... Read More »