From The Rock

Kelli’s Version of How to Win Friends and Influence People

By | January 14, 2016

Not long ago, I was in a security line at the airport. I was about seven months pregnant, so while it wasn’t really a secret, most people wouldn’t say anything unless I did. The guy in front of me didn’t think that way. He turned around and asked when I... Read More »

How Much Do You Really Know About Your Phone?

By | December 09, 2014

Think you’re a tech-savvy individual? Me, too. Be ready to have your mind blown. I have always been one to keep up with the latest technology from devices to operating systems to appliances. Even if I don’t own the latest and greatest, I do my best to stay in the... Read More »

What’s Google’s stance on links in new releases?

By | August 21, 2014

I was reading the June PRSA Tactics newsletter when I came across an interesting and useful article about Google’s take on hyperlinks in news releases by Carrie Morgan, a public relations consultant. One of the million-dollar questions surrounding Google’s secretive search algorithms is: How does it judge the quality of content?... Read More »

How Adobe Photoshop Can Benefit a Public Relations Professional

By | March 12, 2014

While there are many tools out in the world that benefit the public relations profession, there is a specific tool that I believe can be beneficial with many different types of projects, especially visual projects. I am currently learning more and more about Adobe Photoshop in my visual media class,... Read More »

Back To the Future

By | March 04, 2014

If you were a child of the ‘80s, I have a television show recommendation that has grown on me since it debuted last fall – ABC’s The Goldbergs. It is a show that pays homage to growing up in the 1980s with all the pop culture references that would make... Read More »

Apps for PR pros on the go

By | December 11, 2013

I’m sure we all have Facebook, Twitter, Instagram and all of our local media’s smartphone apps downloaded and saved to our home screens, but what apps are other PR pros using? I’ve been using a few different productivity and news apps for a while, but recently I’ve been scrolling through... Read More »

Your Website Presence is a Present…Take it Seriously

By | November 19, 2013

Looking forward to eating the leftovers from that awesome restaurant you went to last night only to discover your roommate ate them is frustrating. The car driving too close behind you when there are two passing lanes to the left of you is annoying. But trying to navigate a poorly... Read More »

The Analytical Side of PR

By | September 24, 2013

Like many communications professionals, math is not exactly my strong suit. I might have even chosen to major in public relations because the coursework only required two math classes. I mean…maybe. I love my job because I love to write. What I didn’t know (and didn’t learn) in college was... Read More »

Spring cleaning is for your house, summer cleaning is for your digital life

By | August 01, 2013

I actually took a real vacation this summer for the first time in a really long time. It was a good refresh. However, my first two days of vacation, I didn’t go anywhere. Instead, I took those two days to rest up and get settled on things I have been... Read More »

A Brand-New Game: Why Companies Need to Set Some Boundaries with Digital Media Activities

By | July 25, 2013

Now, as in decades past, companies have hosted contests or encouraged feedback/testimonials from customers and fans using the communication tools of the day – first messages sent by mail and wire, followed by phone voting and now, voting through digital media platforms. And there have been some fantastic digital media... Read More »