From The Rock

3 tools PR professionals can’t live without

By | March 05, 2017

All professionals have specific tools that they need in order to do their job well. Plumbers, electricians and homebuilders are rarely without their tool belts, stocked with various wrenches, gauges and rulers, and architects and engineers no longer rely solely on paper and pencils to chart out their visions, as... Read More »

9 Vital Facts About Viral Content [Best Practices for PR Pros]

By | March 16, 2016

It is no secret that digital content has gone from the new kid on the block to everyone’s BFF. The kings and queens of this digital age are the lucky individuals and companies who have produced content that has gone viral. Having the world at your fingertips can benefit everyone... Read More »

A Brand-New Game: Why Companies Need to Set Some Boundaries with Digital Media Activities

By | July 25, 2013

Now, as in decades past, companies have hosted contests or encouraged feedback/testimonials from customers and fans using the communication tools of the day – first messages sent by mail and wire, followed by phone voting and now, voting through digital media platforms. And there have been some fantastic digital media... Read More »

Apps for PR pros on the go

By | December 11, 2013

I’m sure we all have Facebook, Twitter, Instagram and all of our local media’s smartphone apps downloaded and saved to our home screens, but what apps are other PR pros using? I’ve been using a few different productivity and news apps for a while, but recently I’ve been scrolling through... Read More »

Back To the Future

By | March 04, 2014

If you were a child of the ‘80s, I have a television show recommendation that has grown on me since it debuted last fall – ABC’s The Goldbergs. It is a show that pays homage to growing up in the 1980s with all the pop culture references that would make... Read More »

Building trust on social media

By | January 16, 2019

It was hard to miss – 2018 was a crisis year when it comes to trust on social media. The Facebook and Cambridge Analytica news coupled with Mark Zuckerberg testifying at a congressional hearing led consumer trust in the platform to plummet. In turn, Twitter faced heat over the large... Read More »

Examples of media appearances gone wrong – how training makes a difference

By | February 06, 2019

Alexander Graham Bell once said, “Before anything else, preparation is the key to success.” As public relations professionals, we know how important it is to be prepared – whether it be for a crisis or morning show segment. It’s our job to make sure our clients’ messages are conveyed clearly,... Read More »

Going viral

By | June 04, 2013

My sister lives in South Korea. She doesn’t get to come home often, but what she discovered on one of her visits a few months ago baffled her. Gangnam Style was sweeping the United States. At first, she was confused. She said it was a popular dance in South Korean... Read More »

How Adobe Photoshop Can Benefit a Public Relations Professional

By | March 12, 2014

While there are many tools out in the world that benefit the public relations profession, there is a specific tool that I believe can be beneficial with many different types of projects, especially visual projects. I am currently learning more and more about Adobe Photoshop in my visual media class,... Read More »

How Much Do You Really Know About Your Phone?

By | December 09, 2014

Think you’re a tech-savvy individual? Me, too. Be ready to have your mind blown. I have always been one to keep up with the latest technology from devices to operating systems to appliances. Even if I don’t own the latest and greatest, I do my best to stay in the... Read More »