Strategic Planning

Stuck on the ‘Nay’ Train?

By Kerri Guyton Mar 4, 2013 3 Min Read

Recently, I was talking to a good friend of mine who started an independent product sales business about six months ago. She was explaining about the rut she had hit in her business development, and she thought she might have made a mistake in choosing to do this.…

Before the Launch

By Crissy Lintner Aug 13, 2012 3 Min Read

Over the years, we’ve had the opportunity to work with numerous companies and startups to plan for and implement strategic communications initiatives to launch new products, services, brands or businesses. Whether we helped in naming the business from day one or simply handled the media relations, the common…