From The Rock

Disruptive holiday campaigns that work

By | October 02, 2019

Even though the temperature likely won’t drop below 70 degrees for another month, the city of Memphis is full of holiday cheer! Holiday season is upon us once again, which means it’s time for brands to begin preparing their holiday marketing campaigns. Let’s take a look at why these three... Read More »

Making the cut: Holiday gift guide how-tos

By | September 09, 2019

It may seem like it is much too early to start thinking about the holidays, but if you are a B2C business owner, product maker or one of those super responsible people who buys their gifts with plenty of time to spare, the time is now. From lifestyle magazines and... Read More »

Planning for milestones – Have an upcoming milestone or anniversary? Wow your followers with a celebration.

By | January 30, 2019

Let’s celebrate! Cue Kool & the Gang – there’s a party goin’ on right here! It may not feel like a party if you’re reading this at your desk on a rainy Wednesday morning, but in my opinion, there’s always something to celebrate. In the PR world, we’re constantly looking... Read More »

The gift of encouragement

By | December 19, 2018

I’m going to come right out and say it – the end of the year, and all it brings, can be really hard. Balancing copious holiday parties with gift shopping and work can leave you feeling spent and exhausted. And those are all of the GOOD things going on at... Read More »

Your favorite holiday jingles as clients

By | December 12, 2018

It’s officially mid-December, so everything you read from here on out will be chocked full of holiday goodness. I’m a sucker for a good festive jingle, and what I especially appreciate is how varied each song is. You can get up and dance to the Jackson Five’s rendition of “Santa... Read More »

Campaigns that evoke thankfulness

By | November 21, 2018

Kleenex are in short supply around my house between seasonal allergies and the holiday commercials that have now taken over the airwaves. I’m a sucker for a commercial that tugs at the heartstrings, so much so that  I have to leave the room during P&G’s Olympics spots. But, there are... Read More »