From The Rock

Campaigns that evoke thankfulness

By | November 21, 2018

Kleenex are in short supply around my house between seasonal allergies and the holiday commercials that have now taken over the airwaves. I’m a sucker for a commercial that tugs at the heartstrings, so much so that  I have to leave the room during P&G’s Olympics spots. But, there are... Read More »

Capturing the holiday magic on social media: authentic or cringeworthy?

By | December 18, 2019

What would the holidays be without brands capitalizing on/exploiting seasonal cheer? I don’t remember a world without red and green Hershey’s Kisses wrappers or a December commercial without faint sleigh bells in the distance. Honestly, for some people, over-the-top holiday spirit is half the fun – I mean, how else... Read More »

Disruptive holiday campaigns that work

By | October 02, 2019

Even though the temperature likely won’t drop below 70 degrees for another month, the city of Memphis is full of holiday cheer! Holiday season is upon us once again, which means it’s time for brands to begin preparing their holiday marketing campaigns. Let’s take a look at why these three... Read More »

Holiday spots that… hit the spot

By | November 19, 2020

There’s nothing that screams “it’s the holiday season” quite like Andy Williams and American consumerism. Regardless of how you feel about the gifting rush, you have to give it to the clever marketers and advertising executives who spent the month of May crafting the perfect message to make us open... Read More »

Making the cut: Holiday gift guide how-tos

By | September 09, 2019

It may seem like it is much too early to start thinking about the holidays, but if you are a B2C business owner, product maker or one of those super responsible people who buys their gifts with plenty of time to spare, the time is now. From lifestyle magazines and... Read More »

OPR’s guide to the giving season

By | November 13, 2020

Have a notoriously difficult person on your holiday shopping list? No fear! Every year, Obsidian releases a gift guide that is guaranteed to impress even the person who already has everything, and this year, our team came through! From edible delights to philanthropic investments, there is something on this list... Read More »

Planning for milestones – Have an upcoming milestone or anniversary? Wow your followers with a celebration.

By | January 30, 2019

Let’s celebrate! Cue Kool & the Gang – there’s a party goin’ on right here! It may not feel like a party if you’re reading this at your desk on a rainy Wednesday morning, but in my opinion, there’s always something to celebrate. In the PR world, we’re constantly looking... Read More »

Stop. Give thanks, 2019 edition.

By | November 27, 2019

This blog post was originally written by Lauren Hannford in 2013. In honor of Thanksgiving 2019, Taylor Jolley gave it new wings (RIP, turkey friends).  When asked to write a blog about thankfulness six years ago, Lauren poetically laid out a case for the beauty of Thanksgiving and its transcendent... Read More »

Stop. Give thanks, 2020 edition.

By | October 29, 2020

If you reflect on every holiday season you’ve had in your life, some memories are sweeter than others. Our lives oscillate between times of feast and famine, and the holiday season has a way of exacerbating the overall sentiment of the year.  Last year around this same time, I felt... Read More »

Thankfulness in 2020 – part four

By | November 24, 2020

This blog post is part of a four-part series where our team shares how they’re finding gratitude in 2020. If you’d like to read parts one, two or three click the corresponding links. Addison The pages of my 2020 planner were all filled in until about mid-March; now those remaining... Read More »