It is no secret that digital content has gone from the new kid on the block to everyone’s BFF. The kings and queens of this digital age are the lucky individuals and companies who have produced content that has gone viral. Having the world at your fingertips can benefit everyone... Read More »
The digitization of business processes has fully trickled down to small and local businesses, in part because necessity mandated a major transition to online business development in the early months of 2020. Regardless of the reason for this transition, it would be naive to think that we’ll backtrack away from... Read More »
While I have been an avid consumer of YouTube videos for years, I had never posted any videos on YouTube until I started working with clients who did. Needless to say, my ears always perk up when I come across advice for improving one’s YouTube presence. I recently came across... Read More »
An organization’s website is oftentimes the first or second impression for a new customer, and if the site is outdated, dysfunctional or unorganized, it could be the No. 1 reason customers aren’t calling. The Obsidian team recently attended a PRSA Memphis luncheon where Amanda Mauk, digital marketing manager at Le... Read More »
Last winter, my family and I were in Orange Beach, Ala., for a quick vacation after Christmas. After a day of shopping at the Foley outlet mall (which is FANTASTIC the week after Christmas!), my mom and I were charged with picking up dinner. We’d been to most of the... Read More »
If you’ve ever seen an old print advertisement, you may have rolled your eyes. There are ads with so many words. Some have messages we now know are crazy. Plenty of them are shocking or offensive (so I won’t link them here!). But at the time, those companies and their... Read More »
Like many communications professionals, math is not exactly my strong suit. I might have even chosen to major in public relations because the coursework only required two math classes. I mean…maybe. I love my job because I love to write. What I didn’t know (and didn’t learn) in college was... Read More »
Ghost referrals, referral spam and spam bots are Google Analytics headaches. Chances are that if you manage Google Analytics for a website, you’ll see what I mean when you go to the Referrals page and sort by source. These fake referrals have become exponentially more troublesome on Google Analytics over... Read More »
I was reading the June PRSA Tactics newsletter when I came across an interesting and useful article about Google’s take on hyperlinks in news releases by Carrie Morgan, a public relations consultant. One of the million-dollar questions surrounding Google’s secretive search algorithms is: How does it judge the quality of content?... Read More »
Getting more sales from search engines boils down to three methods – and, it’s actually pretty easy to get started. But before we dig into how this all works, you’ve probably heard of “SEO” or search engine optimization. SEO is basically a set of methodologies and techniques that help your... Read More »