From The Rock

You need a PR pro at your holiday dinner

By | November 14, 2018

Halloween is behind us, and it’s officially the holiday season. With Thanksgiving and other festivities rapidly approaching, I know many people are nervous about uncomfortable holiday dinners and time spent with family. Topics from politics to news and general life can spark controversy around the holiday ham, but I can... Read More »

Staff spotlight – Whitney Albert

By | August 20, 2018

We don’t often hire new team members who we’ve had no previous connection to – there’s usually at least “three degrees from Kevin Bacon.” Whitney Albert is one of our few exceptions! She found us at just the right time, and after a few interviews, it was apparent that she... Read More »

“Above and beyond”

By | May 09, 2018

It’s a phrase every employee hears at some point in his or her career from leadership. “We expect you to go above and beyond” or “We need you to go above and beyond on this project!” That phrase can oftentimes be perceived as stay late, work harder, do more and... Read More »

Public relations is like a fine wine

By | February 21, 2018

Let’s talk wine for a bit. I’m not an avid wine drinker, but I appreciate a nice glass of red wine from time to time. As I was thinking about a lovely glass of Malbec I had on Valentine’s Day, I wandered down a rabbit hole that I couldn’t help... Read More »

Frightening PR: Fears of a new PR professional and how to overcome them

By | October 09, 2017

Fresh out of college, degree in hand, and you’ve landed your first PR job! In my case, I have internship experiences under my belt, so I knew a thing or two about working in an agency before I graduated. But, what happens when the only thing that you know is... Read More »

Things you should never say to a client

By | September 13, 2017

Navigating client relationships can be one of the most difficult aspects of agency life. When someone contracts you to provide communication or PR support, it can be challenging to balance your expertise with the client’s expectations. New client relationships can be made or broken by those first few interactions, so... Read More »

4 tips for developing professionally in your 20s

By | January 25, 2017

As a recent graduate from The University of Tennessee, I feel like it was just yesterday I was living the carefree college life. I didn’t have much of a transition from student to employee because I started working three days after graduation. Therefore, I quickly learned that life as an... Read More »

Kelli’s Version of How to Win Friends and Influence People

By | January 14, 2016

Not long ago, I was in a security line at the airport. I was about seven months pregnant, so while it wasn’t really a secret, most people wouldn’t say anything unless I did. The guy in front of me didn’t think that way. He turned around and asked when I... Read More »