From The Rock

Am I a good manager? Advice for first-time leaders.

By | July 18, 2018

Managing a team, whether you are a seasoned professional or stepping into a leadership role for the first time, will without a doubt be challenging. Challenges come with the territory. Personalities, work styles, opinions and changing culture dynamics all contribute to the nuanced discipline of being a team manager. When... Read More »

Are you even ready for media relations?

By | July 26, 2017

Earlier this week, I read an article on PRDaily.com that outlined the characteristics of a “perfect client,” and many of those characteristics related to media relations. (You can check out the article for yourself here.) That’s likely because media relations is one of the most sought after services in public... Read More »

Asking for a review – how, when and what to say

By | June 07, 2017

By now, we all understand the power of the online review. I mean, how often do you find yourself skimming reviews before booking a hotel room or purchasing a product online? According to Nielsen’s 2012 Global Trust in Advertising report, online consumer reviews are the second most trusted source of... Read More »

Back To the Future

By | March 04, 2014

If you were a child of the ‘80s, I have a television show recommendation that has grown on me since it debuted last fall – ABC’s The Goldbergs. It is a show that pays homage to growing up in the 1980s with all the pop culture references that would make... Read More »

Be a better employee by putting yourself first

By | January 10, 2018

Confession – I haven’t stepped foot in a dentist’s office in two years. Crippling anxiety and thinking “I don’t want to take time away from the office for this” have kept me out from under the hygienist’s light. But, I resolved that 2018 would be the year that I ended... Read More »

Be your most productive self in 2018

By | December 11, 2017

The new year is always a great excuse to start fresh and find motivation to improve yourself, not only in your personal life but also at work. While it’s tough to jump back to real life after a relaxing holiday break, here are four tips to tackle your first day... Read More »

Before the Launch

By | August 13, 2012

Over the years, we’ve had the opportunity to work with numerous companies and startups to plan for and implement strategic communications initiatives to launch new products, services, brands or businesses. Whether we helped in naming the business from day one or simply handled the media relations, the common denominator is... Read More »

Being Organized and Flexible

By | December 02, 2014

I’ll be the first one to admit it – I’m not good with plans that change at the last minute. If I’m in the middle of a project and then am asked to work on something urgent, it takes me a minute to get through an inner freak-out and process... Read More »

Beware the ‘Hot Mic’: 4 Tips to Remember for Media Interviews

By | April 01, 2016

Presidential campaign season is full of great examples of what not to do during a media interview. If you’re following the current presidential race at all, you may have seen the headline from The Washington Post a couple of weeks ago – “Caught on a hot mic, Clinton speculates about Chris Christie’s support for... Read More »

Beware the scare (tactics, that is)

By | September 17, 2013

My 13-year-old called me around 4 p.m. awhile back in absolute hysterics. She was crying so furiously that I couldn’t understand her. My heart sank, and the worst possible things were flooding my mind. After my brain started working again, I asked her to slow down (PLEASE!) and tell me... Read More »