From The Rock

A bad answer to a reporter’s question sounds like, “I’ll break you in half.”

By | January 29, 2014

Ah, the State of the Union address. The speech. The counter-speech. The media frenzy. The State of the Union is a political playground for reporters, as it fuels the fire for numerous debates, analyses, predictions and fact checks. It offers opportunities for great interviews to back up those debates, analyses,... Read More »

A Brand-New Game: Why Companies Need to Set Some Boundaries with Digital Media Activities

By | July 25, 2013

Now, as in decades past, companies have hosted contests or encouraged feedback/testimonials from customers and fans using the communication tools of the day – first messages sent by mail and wire, followed by phone voting and now, voting through digital media platforms. And there have been some fantastic digital media... Read More »

A lot can be learned from a mistake

By | October 08, 2012

During one of my recent training runs for the Dallas Half Marathon, I accidentally ran 10 miles. How, you may ask, can one accidentally run 10 miles? Well, folks, it happens if you encounter the sign “Trail closed ahead,” and you don’t check the handy-dandy GPS to determine a similar... Read More »

A peek behind the curtain – how I respond to bad experiences as a customer

By | March 06, 2019

Being a PR practitioner sometimes ruins things for you. In our role, you often get to peek behind the curtain, seeing the inner workings that the average consumer doesn’t see. I’ll give you an example. Nathan and I just bought a home, and as a part of our move, we... Read More »

A PR Problem

By | July 16, 2013

Paula Deen has a PR problem. At some point Tiger Woods and Martha Stewart have had PR problems. You could even argue that the New England Patriots have a PR problem, what with all their players being arrested for various things. But what is a PR problem, really? Most people... Read More »

A Promise for Editorial is a Lie

By | June 07, 2013

PR Daily recently published an article citing a PR firm out of Illinois that was promising its clients TV exposure on shows like “TODAY,” “The Rachel Ray Show,” CNN or the Oprah Winfrey Network. And PR Daily called it what it was – a scam. If you’re looking for a... Read More »

A reflection on 2018

By | December 31, 2018

What a year it has been! This year has brought growth to our firm in so many ways. From honing our skills to bringing on new talent, we’re grateful for everything that transpired over the last 12 months. A few of our team members pinpointed successes, favorite moments and how... Read More »

A seat at the table

By | December 13, 2017

Imagine your board room during a crucial business meeting and visualize who is in attendance. Your attorney, financial advisor and c-suite executives are likely present. Is someone from your PR or communication team seated at the table? When you make decisions that impact your business it is crucial that your... Read More »

A Shoutout to Parents

By | January 06, 2015

A couple months ago, the Obsidian staff came together for a day-long annual retreat where we discussed a number of topics, including advice on handling some of the challenges we face on a daily basis, company updates, “guess that scary movie score,” how to work more efficiently, tools and resources... Read More »

A year of stranger, better things

By | January 17, 2018

Yeah, I’m a little late to the party. In fact, I think I’m even late for the after-after-party. The Netflix juggernaut Stranger Things debuted in summer 2016, which means we’re almost a year and a half to the day from that premiere. For that long, I have sat on the... Read More »