From The Rock

Three PR-Real World Parallels You’ve Probably Never Thought Of

By | March 25, 2014

PR is on my brain almost all the time, even when I’m not at work. I think about applying aspects of PR planning to different situations in my personal life (see my post about my holiday family PR plan), and I think about different scenarios and symbols that well-represent good... Read More »

How to avoid your own version of March Madness

By | March 20, 2014

Basketball season is coming to a close, which means NCAA March Madness has finally arrived! I always love this time of year because of all of the competitiveness with brackets and contests everywhere you go.  Plus, I love cheering on the Memphis Tigers!  And although they are fun, the March... Read More »

How Adobe Photoshop Can Benefit a Public Relations Professional

By | March 12, 2014

While there are many tools out in the world that benefit the public relations profession, there is a specific tool that I believe can be beneficial with many different types of projects, especially visual projects. I am currently learning more and more about Adobe Photoshop in my visual media class,... Read More »

Online Reviews: A Love-Hate Relationship

By | March 06, 2014

Last winter, my family and I were in Orange Beach, Ala., for a quick vacation after Christmas. After a day of shopping at the Foley outlet mall (which is FANTASTIC the week after Christmas!), my mom and I were charged with picking up dinner. We’d been to most of the... Read More »

Back To the Future

By | March 04, 2014

If you were a child of the ‘80s, I have a television show recommendation that has grown on me since it debuted last fall – ABC’s The Goldbergs. It is a show that pays homage to growing up in the 1980s with all the pop culture references that would make... Read More »

There’s a ‘line’ for a reason…

By | February 26, 2014

Social media has created a conundrum for businesses. Where is the line when it comes to an employee’s professional life and personal life? How can an employer protect its image when an employee uses poor judgment on Facebook, Twitter or another social media venue? And, is it an employer’s right... Read More »

Public Relations or Protector of Reputations?

By | February 18, 2014

The term “public relations” holds various meanings for those in this industry. There are times that “PR” becomes synonymous with “Protector of Reputations.” In honor of President’s Day and Abraham Lincoln’s birthday approaching, I want to reference one of Honest Abe’s adages: “Perhaps a man’s character was like a tree,... Read More »

Smile. Say Cheese. And Mean It.

By | February 13, 2014

Some people really love having their picture taken, some are indifferent and a lot of people truly dread it. I’ve heard a thousand excuses why somebody can’t be in a picture. I admit I’ve thrown out a few myself before.    Typically, I fall in the indifferent category when it... Read More »

Think Twice, Speak Once

By | February 06, 2014

Yep, I’m borrowing from the old adage “Measure twice, cut once,” which is perfectly applicable in the world of PR.  How often do we hear or read something and want to immediately react, sometimes without truly considering the implications of our knee-jerk response? In the world of PR, it’s our... Read More »

A bad answer to a reporter’s question sounds like, “I’ll break you in half.”

By | January 29, 2014

Ah, the State of the Union address. The speech. The counter-speech. The media frenzy. The State of the Union is a political playground for reporters, as it fuels the fire for numerous debates, analyses, predictions and fact checks. It offers opportunities for great interviews to back up those debates, analyses,... Read More »