From The Rock

Smellevision: PR of The Future

By | January 21, 2016

In my first session of the 2015 PRSA ICON, entitled “Multi- Sensory Magic,” Mike McDougall addressed how scent, taste and touch will redefine immersive public relations. He laid the framework by sharing a few stats.   Now most of us, especially professional communicators such as myself, would like to think... Read More »

Smile. Say Cheese. And Mean It.

By | February 13, 2014

Some people really love having their picture taken, some are indifferent and a lot of people truly dread it. I’ve heard a thousand excuses why somebody can’t be in a picture. I admit I’ve thrown out a few myself before.    Typically, I fall in the indifferent category when it... Read More »

Snapchat – Get with it!

By | August 30, 2016

I’ll be the first to admit that I’m a technology-addicted, stereotypical millennial. The first thing I do when I wake up is reach under my pillow and grab my iPhone. My eyes squint as the screen illuminates, and muscle memory leads my fingers to my first source of infotainment for... Read More »

So, What Do You Do?

By | February 05, 2015

Family events. High school reunions. Catching up with college friends. These are times that, in the post-graduate world, give many people (some who you probably haven’t seen in a while) the opportunity to ask you lots of questions. About everything. You know what I’m talking about? I thought so. Now,... Read More »

Social media and crisis communication: No monkeying around!

By | February 06, 2017

While crisis communication has been around much longer than social media, there’s no doubt that the two go together like peanut butter and jelly in terms of satisfying audiences’ hunger for information when a crisis rears its ugly head. And, it’s not hard to find examples of companies effectively using... Read More »

Social media marketing and the impact millennials have on PR with Gracie

By | August 16, 2018

Welcome to season two of Off the Rock, On the Record! We’re really proud of the content we’ve compiled for this season, and we can’t wait for you to hear what’s ahead. We’ll be releasing an episode every Thursday for the next three weeks. If you’re subscribed to our blog,... Read More »

Sometimes, simpler is just plain better.

By | July 23, 2012

We’ve all been guilty of it at some point – getting distracted while driving, whether looking at our phone, grabbing something out of the passenger seat or stealing a glance into the back to see why the kids are squealing. But we also know that distracted driving is dangerous. And... Read More »

Spring [email] Cleaning: The Benefits of Cleaning Up Your Distribution Lists

By | April 19, 2017

Spring kicked off last month, and many of us have been busy cleaning out closets, reorganizing office files and generally getting things in order. What is it about this time of year that has us itching to clean up and reorganize? It’s as if we come out of the fog... Read More »

Staff Spotlight – Ashley McDuffie

By | May 18, 2018

Summertime means sunscreen, road trips and patio time. In the Obsidian office, it’s also a time when we welcome college interns to our office for the summer! This year, our Level 1 intern, Ashley McDuffie, joins us from Mississippi State. As a rising senior, Ashley has high expectations for her... Read More »

Staff Spotlight – Jenna Taylor

By | April 03, 2019

Meet our new account assistant, Jenna Taylor! A recent graduate of Mississippi State University, Jenna blew everyone away during her time as Obsidian’s level 2 intern last fall. In February, Jenna joined us full-time as an account assistant. To help you get to know Jenna, we asked her a few... Read More »