From The Rock

4 tips for developing professionally in your 20s

By | January 25, 2017

As a recent graduate from The University of Tennessee, I feel like it was just yesterday I was living the carefree college life. I didn’t have much of a transition from student to employee because I started working three days after graduation. Therefore, I quickly learned that life as an... Read More »

5 things I learned during my MBA program

By | April 03, 2019

I expected to learn a lot from my Master of Business Administration program at Mississippi State, and I did. However, something I didn’t see coming was how much I would develop as a professional during my time in the program. Nothing prepared me more to hold a full-time job and... Read More »

5 things to know about PR agency life

By | September 23, 2015

You will laugh, but when I was in college I actually said I would never work at a PR agency. I giggle at this myself when I realize it’s been almost eight years since I started at Obsidian! What a great decision I made back in 2008! But, here’s the... Read More »

5 Tips on Learning the Basics of Photoshop

By | November 18, 2015

Nearly every article explaining how to use social media for your business mentions the importance of using graphics. There are still are a few debates on what your images should look like – from text to angle to color scheme – but the verdict has been decided on whether or... Read More »

5 training sessions a PR firm can provide for your organization

By | March 13, 2019

Hiring a public relations firms can lead to a number of successes for your business, such as public awareness, reputation enhancement and relationship building with target audiences. While a PR team executes most of the work behind the scenes, there is an army of people within an organization who also... Read More »

5 valuable PR takeaways from the 2019 Grammys

By | February 13, 2019

Hi. My name is Courtney, and I am an awards show super-fan. I’m the special kind of entertainment geek who gets giddy for the shows themselves. I order my favorite takeout meal and crawl into bed with remote in hand. Happy. Place. Found.   Although I was knee-deep into fun... Read More »

5 ways to stand out as a PR intern

By | September 01, 2015

Intern: In·tern, noun. An advanced student or graduate usually in a professional field gaining supervised, practical experience. Fresh out of college, public relations degree under your belt, headed off to your dream j… internship? Today, it’s the norm in this industry to spend your first post-graduate year as an intern,... Read More »

6 Tips for Handling a PR Crisis

By | March 30, 2016

When I was in college, I lived with my sister in an off-campus apartment with reserved parking for each unit. While there were plenty of visitor spaces, our neighbor’s boyfriend always parked in our spots despite us asking him to move at least once per week. One time while I... Read More »

7 steps for ribbon-cutting event success

By | September 10, 2015

I’ve had the pleasure of working with many businesses to plan and execute their grand openings. There are many facets of PR strategy when it comes to opening a business, but my favorite is the official grand opening ribbon-cutting ceremony. This is one of the most important and memorable days... Read More »

9 Vital Facts About Viral Content [Best Practices for PR Pros]

By | March 16, 2016

It is no secret that digital content has gone from the new kid on the block to everyone’s BFF. The kings and queens of this digital age are the lucky individuals and companies who have produced content that has gone viral. Having the world at your fingertips can benefit everyone... Read More »