From The Rock

Staff Spotlight – Ashley McDuffie

By | May 18, 2018

Summertime means sunscreen, road trips and patio time. In the Obsidian office, it’s also a time when we welcome college interns to our office for the summer! This year, our Level 1 intern, Ashley McDuffie, joins us from Mississippi State. As a rising senior, Ashley has high expectations for her... Read More »

It’s worth a little operational discomfort

By | March 21, 2018

When people ask about my daughter, I tell them she’s a hot mess. She’s only 2, but a few weeks ago in church, she clapped after a baptism and said “YAY! WE’RE DONE!” She used her outside voice to ask where Nonna and Aunt Bekah were. (They live out of... Read More »

Organized and accountable: tips for staying on top of assignments as an intern

By | March 14, 2018

Being an intern is a lot of work. Being a full-time intern while finishing up your college degree online is even more work. After about a month of the trapeze act I currently call my life, I’ve picked up a few tips and tricks on how to stay organized during... Read More »

Public relations is like a fine wine

By | February 21, 2018

Let’s talk wine for a bit. I’m not an avid wine drinker, but I appreciate a nice glass of red wine from time to time. As I was thinking about a lovely glass of Malbec I had on Valentine’s Day, I wandered down a rabbit hole that I couldn’t help... Read More »

Public relations’ potential impact is limitless, but results can be limited

By | February 08, 2018

The potential impact of a strong public relations campaign is limitless. You can seismically shift public opinion, deeply endear employees to a company or start a social justice movement when PR tactics are executed perfectly. But there are just some things that PR can’t accomplish or challenges we can’t overcome.... Read More »

A year of stranger, better things

By | January 17, 2018

Yeah, I’m a little late to the party. In fact, I think I’m even late for the after-after-party. The Netflix juggernaut Stranger Things debuted in summer 2016, which means we’re almost a year and a half to the day from that premiere. For that long, I have sat on the... Read More »

Be a better employee by putting yourself first

By | January 10, 2018

Confession – I haven’t stepped foot in a dentist’s office in two years. Crippling anxiety and thinking “I don’t want to take time away from the office for this” have kept me out from under the hygienist’s light. But, I resolved that 2018 would be the year that I ended... Read More »

Favorite moments of 2017

By | December 27, 2017

When we asked our team to reflect on the last year, we were surprised that each of their favorite moments was unique and equally contributed to a great year for our firm. In January, Gracie became a full-time staff member. Her stellar work as an intern made her a must-have... Read More »

A seat at the table

By | December 13, 2017

Imagine your board room during a crucial business meeting and visualize who is in attendance. Your attorney, financial advisor and c-suite executives are likely present. Is someone from your PR or communication team seated at the table? When you make decisions that impact your business it is crucial that your... Read More »

Be your most productive self in 2018

By | December 11, 2017

The new year is always a great excuse to start fresh and find motivation to improve yourself, not only in your personal life but also at work. While it’s tough to jump back to real life after a relaxing holiday break, here are four tips to tackle your first day... Read More »