From The Rock

3 reasons why your PR team should know your company plans

By | November 20, 2019

Businesses and organizations continually go through changes, sometimes minor and other times major. Some business leaders believe the minor changes are not noteworthy, and as a result, keep such details to themselves. Changes like a business’s facility renovations, personnel updates or budget cuts are often kept quiet if management doesn’t... Read More »

Out and about in Memphis – Where can you find us on the weekends?

By | November 13, 2019

In PR, we often talk about the importance of brand advocates, i.e. the people who show unlimited support for a brand, person or organization – your “ride or die” customers. It wasn’t until recently I realized that being an advocate is more than just being a fan of a particular... Read More »

Preventing bad reviews through customer service training – after all, the best defense is a strong offense!

By | November 06, 2019

“If I could leave no stars I would!…I’ll be sure to tell all my family and friends about his rude [expletive] customer service…” The above review (edited, of course) is real. It belongs to a family-owned restaurant that has been popular with MY family for years. And I can’t believe... Read More »

Why it’s important to always continue learning

By | August 14, 2019

As I approached graduation during my fourth and final year of college, I cannot tell you how excited I was to never have to attend class or submit homework again. Think about it – we spend the majority of our adolescence learning in a classroom of some sort. To finally... Read More »

How to respond to an unfavorable review vs. an untruthful review

By | July 24, 2019

It’s a fact that in today’s society of swiping, typing, texting, instant messaging (and I could keep going with the -ings), people feel more empowered than ever to voice their opinion. And, the bandwidth and instantaneous nature of social media and other digital platforms give people easy access to do... Read More »

Public relations is like a fine wine

By | July 17, 2019

Let’s talk wine for a bit. I’m not an avid wine drinker, but I appreciate a nice glass of red wine from time to time. As I was thinking about a lovely glass of Malbec I had, I wandered down a rabbit hole that I couldn’t help but share with... Read More »

Tips on creating a five-star client experience

By | July 10, 2019

If I have one indulgence, it’s eating out. I tease my parents that I have that proclivity because we ate big family meals every single meal growing up with only an occasional pizza or burger indulgence at a restaurant in town. I was restaurant-starved! Honestly, it’s probably because I’m a... Read More »

Don’t be afraid, be strategic!

By | July 03, 2019

The sheer mention of the word crisis can lead to immediate feelings of anxiety, stress and concern. And in a business environment, these feelings may be magnified tenfold. It’s understandable – crisis situations (and the way they’re handled) have the potential to make or break a company’s future. The good... Read More »

Think you don’t need PR or advertising? Think again.

By | June 13, 2019

Earlier this week, I went to a lunch event with a group of young professionals. As part of the event, we heard from a business owner who took a leap of faith to start his business almost 30 years ago. He talked to us about the risks, the benefits and... Read More »

Three things to consider before merging

By | June 05, 2019

Teamwork. Collaboration. Stronger together. Join forces. Streamline. Efficiency. These words might sound great, but if you’re using them to describe a merger or acquisition, they may sound like “corporate speak” to anyone who isn’t on the inside. No one wants their promising merger to flop because of poor public reception,... Read More »