From The Rock

The baby in the king cake: finding your unique proposition

By | February 19, 2020

A few weeks ago, my husband, our two daughters and I cut into a king cake. We found a pink baby and learned — (not really a) SURPRISE! — we’re having a third baby girl. Learning our new baby’s gender with a king cake during the Mardi Gras season was... Read More »

The good, the bad and the influencer

By | February 12, 2020

Influencers are the modern-day reality TV stars – they’re elusive, intimidating and suddenly making a huge splash while garnering a lot of attention. They started out as people with expertise on a specific topic with a trusted audience (think contractors with home renovation tips) but grew into internet mini-celebrities. And... Read More »

The most wonderful time of the year, indeed!

By | December 30, 2019

As we at Obsidian begin to wind down our work year to spend some much-needed time with family and friends, it seems a most appropriate opportunity to take a look back at 2019. And we do so with great fondness – this year has been our best ever! Three cheers... Read More »

The one where OPR shares their fave TV show – What’s our team bingeing at the moment?

By | March 11, 2020

With so many options on streaming platforms these days, it’s hard to pick just one show to watch at any given moment. If you’re like me, then you’re easily overwhelmed by the amount of shows, genres and platforms  to choose from – the options are ENDLESS. To help narrow down... Read More »

Three PR lessons from 2019 crises

By | January 22, 2020

Take a look through Obsidian’s blog in the crisis category, and you’ll find nearly 40 posts on how to plan for, manage and rectify crisis situations or issues. Crises are a part of life for PR firms so we’re never surprised when another strikes. Whether that’s three times in one... Read More »

Tips to set (and crush) your 2020 career goals

By | January 15, 2020

Hello, 2020! As we head into a new year – and a whole new decade – I’m sure we’re all resolving to make some changes personally and professionally. What steps are you taking to actually achieve your career aspirations this year? As PR folks, you know we don’t do anything... Read More »

Why clarity in customer communication is important for businesses

By | January 08, 2020

Have you ever been handed a set of forms to fill out only to be confused by what they are even asking for? Or, find conflicting or insufficient information in paperwork or online that only makes the whole process more complicated and drawn out? The lack of clarity in so... Read More »

You need a PR pro at your holiday dinner

By | November 14, 2018

Halloween is behind us, and it’s officially the holiday season. With Thanksgiving and other festivities rapidly approaching, I know many people are nervous about uncomfortable holiday dinners and time spent with family. Topics from politics to news and general life can spark controversy around the holiday ham, but I can... Read More »