From The Rock

Culture kick: Employee reviews

By | January 13, 2021

The internet is packed with review sites. On platforms like Yelp!, Facebook, TripAdvisor and Google, consumers can easily share their experiences – the good and the bad and everything in between. Maintaining your reputation through consumer reviews is an essential part of PR. But, so are employee reviews. If not... Read More »

Have you checked your digital front door?

By | October 28, 2020

The digitization of business processes has fully trickled down to small and local businesses, in part because necessity mandated a major transition to online business development in the early months of 2020. Regardless of the reason for this transition, it would be naive to think that we’ll backtrack away from... Read More »

Is virality the best social media goal?

By | December 16, 2020

Virality is the crown jewel atop the tiara of social media metrics. Having a tweet go viral could expose your brand to hundreds of thousands of people in one fell swoop. Why wouldn’t we all strive toward virality?  While going viral can be awesome for your social media presence, I... Read More »

Making your social media efforts measurable

By | March 28, 2018

For brands, social media is not free. That might be hard to hear, but it’s true! The platform is free and you may organically grow your audience, but ensuring your audience sees your content is another story. So, if you’re allocating a portion of your marketing budget to social media,... Read More »

New year, same me? How to self-evaluate and determine where you can grow.

By | January 06, 2021

As a proud and simultaneously recovering Enneagram one, I revel in self-reflection. No one notices my own flaws more than me, which isn’t always a great thing for my self-esteem and overall confidence. However, it does qualify me to provide you tips on *healthy* self-evaluation.  I’m not a New Year’s... Read More »

RIP mass marketing. Targeting is the name of the game.

By | September 23, 2020

If you’ve ever seen an old print advertisement, you may have rolled your eyes. There are ads with so many words. Some have messages we now know are crazy. Plenty of them are shocking or offensive (so I won’t link them here!). But at the time, those companies and their... Read More »

Three PR lessons from 2019 crises

By | January 22, 2020

Take a look through Obsidian’s blog in the crisis category, and you’ll find nearly 40 posts on how to plan for, manage and rectify crisis situations or issues. Crises are a part of life for PR firms so we’re never surprised when another strikes. Whether that’s three times in one... Read More »

Top PR blunders of 2020

By | December 09, 2020

Although the presidential election and the COVID-19 pandemic dominated the 2020 news cycle, a few companies still managed to make headlines…for all the wrong reasons. PR professional or not, we can all learn lessons from the blunders outlined below. Boeing  Even before the start of 2020, Boeing faced a couple... Read More »

Why a PR firm should be a part of your merger or acquisition planning team

By | February 20, 2019

Why a PR firm should be a part of your merger or acquisition planning team Last week, we received a breaking-news alert that SunTrust Bank and BB&T would soon be merging. The combined assets of the two banks will make it the nation’s sixth largest bank – so it’s evident... Read More »

Why clarity in customer communication is important for businesses

By | January 08, 2020

Have you ever been handed a set of forms to fill out only to be confused by what they are even asking for? Or, find conflicting or insufficient information in paperwork or online that only makes the whole process more complicated and drawn out? The lack of clarity in so... Read More »