From The Rock

Staff spotlight – Courtney Ellett

By | October 30, 2018

Our fearless leader is this month’s staff spotlight! For nearly 13 years, Courtney has led Obsidian Public Relations, positioning the firm as the region’s largest public relations firm. But, that’s not all she does! She’s a mother of four and an all-around busy lady! Learn more about Courtney in this... Read More »

Halloween Candy Campaigns

By | October 24, 2018

Personally, Halloween is my favorite time of year. Why, you ask? It contains the majority of my favorite things – pumpkins, hayrides, costumes, corn mazes, haunted houses and cooler weather. I’m not the only one who’s a huge fan of all things spooky. In 2017, the National Retail Federation reported... Read More »

3 PR lessons we’ve learned from the sports world

By | September 12, 2018

Sports can teach us all a great deal. From how to handle adversity to the importance of practicing your craft, athletics teach lessons that can be applied to so many areas of our lives. As a communications professional who has worked in and around the sports world for years, I’m... Read More »

The parallels of managing a fantasy football team and working at a PR agency

By | August 22, 2018

School’s back in session and autumn is around the corner, which means only one thing ー football season! As someone who didn’t go to a university with Division I sports, the NFL has become my preferred fall pastime over college football. And with that came my gambling addiction with weekly... Read More »

The best eats in nearby SEC cities

By | August 01, 2018

While Memphis isn’t home to a Southeastern Conference school, the Obsidian office sure is. Many of us Obsidianites earned degrees from these respected sports-loving institutions, which includes my alma mater, the University of Arkansas. After spending four years immersing ourselves in all the amazing things these culturally rich college towns... Read More »

5 podcasts to improve your daily commute (or summer road trip!)

By | July 25, 2018

There’s only so much time you can spend belting the lyrics to all the Top 100 songs in your car before it becomes a repetitive mess. So, why not turn to something that will inspire, educate, or entertain you while cruising down the highway? Quite a few of us get... Read More »

Staff spotlight – Gracie Lee

By | July 20, 2018

Our office is full of different personality types, none more fun than Gracie Lee. A native Memphian, Gracie is truly our go-to gal when we’re trying to find the best place to spend our weekend. While she’s fun-loving and always hitting the town, we appreciate Gracie for her flexibility and... Read More »

Don’t be like Build-A-Bear: Event planning, anticipation and production

By | July 13, 2018

The current media market makes it difficult for even the largest brands to break through to their consumers. One way to create buzz is to hold a large promotion, like the “pay your age” promotion Build-A-Bear ran this week. While buzz was created, the event was a major flop, creating... Read More »

OPR’s summer 2018 bucket list

By | June 20, 2018

We know it’s summer in the South when we’re wiping sweat from our brows after being outside for just a few moments! But, at Obsidian, it’s one of our favorite times of the year because our calendars are jam-packed with awesome activities. Between the Memphis Redbirds baseball games, the Levitt... Read More »

Staff spotlight – Carlee Smith

By | June 19, 2018

Have you met our newest full-time employee? We hesitate to call her “new” because she interned with us twice before joining as an account assistant! Carlee Smith is a recent graduate of Arkansas State University, and a shiny new Memphian. She supports our team on a number of accounts, providing... Read More »