From The Rock

A little music = a lot of productivity…usually

By | November 12, 2012

If you’re like me, silence can be deafening. While I definitely appreciate silence for some activities – like sleeping – I almost always need some background noise for others. At Obsidian, we’re lucky to have a pretty open office. If someone asks a question, everyone else can answer without having... Read More »

A peek behind the curtain – how I respond to bad experiences as a customer

By | March 06, 2019

Being a PR practitioner sometimes ruins things for you. In our role, you often get to peek behind the curtain, seeing the inner workings that the average consumer doesn’t see. I’ll give you an example. Nathan and I just bought a home, and as a part of our move, we... Read More »

A reflection on 2018

By | December 31, 2018

What a year it has been! This year has brought growth to our firm in so many ways. From honing our skills to bringing on new talent, we’re grateful for everything that transpired over the last 12 months. A few of our team members pinpointed successes, favorite moments and how... Read More »

A year of stranger, better things

By | January 17, 2018

Yeah, I’m a little late to the party. In fact, I think I’m even late for the after-after-party. The Netflix juggernaut Stranger Things debuted in summer 2016, which means we’re almost a year and a half to the day from that premiere. For that long, I have sat on the... Read More »

Be your most productive self in 2018

By | December 11, 2017

The new year is always a great excuse to start fresh and find motivation to improve yourself, not only in your personal life but also at work. While it’s tough to jump back to real life after a relaxing holiday break, here are four tips to tackle your first day... Read More »

Beyond barbecue

By | December 01, 2017

How to break the mold when pitching your city’s unique assets to national outlets Nationally, Memphis is synonymous with dry-rubbed, slow-roasted barbecue. Don’t get me wrong, I love a good pulled pork plate, but I know that Memphis has amazing assets beyond the barbecue pit that deserve national attention. When... Read More »

Brain Food: Snacks to Get Through the Workday

By | October 30, 2015

I try to pack my lunch as much as possible because not only does it help my wallet, but many times it’s healthier than eating out or buying lunch. While I’m good about bringing lunch, I usually get a mid-afternoon craving that I didn’t anticipate. I’m writing this blog as... Read More »

Brain-Boosting Breaks are An Important Part of the Workday

By | October 25, 2013

I’ve mentioned in past blog posts that public relations is a very “strategic thinking-intensive” career, and it can lead to brain fuzz. Taking a daily brain-boosting break during your lunch hour is nearly a requirement to maintain a clear mind. I polled the Obsidian team to see what their favorite... Read More »

Campaigns that evoke thankfulness

By | November 21, 2018

Kleenex are in short supply around my house between seasonal allergies and the holiday commercials that have now taken over the airwaves. I’m a sucker for a commercial that tugs at the heartstrings, so much so that  I have to leave the room during P&G’s Olympics spots. But, there are... Read More »

Capturing the holiday magic on social media: authentic or cringeworthy?

By | December 18, 2019

What would the holidays be without brands capitalizing on/exploiting seasonal cheer? I don’t remember a world without red and green Hershey’s Kisses wrappers or a December commercial without faint sleigh bells in the distance. Honestly, for some people, over-the-top holiday spirit is half the fun – I mean, how else... Read More »