From The Rock

The lessons I’ve learned on acclimating to the PR industry!

By | June 10, 2020

Transitioning from a college student to an intern to an account assistant has made it apparent just how much there is to learn upon graduation and how imperative it is that you commit to lifelong learning in the public relations industry. The great thing about starting as an intern at... Read More »

The Most Important Thing to Remember in an Interview

By | August 13, 2015

We work every day to brainstorm, develop and pitch story ideas to media outlets for nearly all of our clients. It’s a valued PR tactic that benefits clients tremendously when executed properly. We also conduct media training for clients to prepare them for interviews when needed. One of the biggest... Read More »

The Naughty List

By | September 24, 2012

Please read this sentence aloud: “You know, the restaurant we ate at on Friday was super luxurious, and the staff was wonderful. However, the dining area was outdated, and the tables were sort of tiny. We had a good meal though.” Now – and don’t cheat by glancing back up... Read More »

The no ‘no comment’ rule

By | November 07, 2012

At Obsidian, one way that we really bring value to clients is through crisis management. In a time of crisis – large or small, internal or external – we work with the client to determine what should be said to key stakeholders (including media), how it should be said, who... Read More »

Welcome to the new age – how to reach Gen Z

By | November 11, 2020

According to Statista, Generation Z, commonly referred to as Gen Z, is the portion of the world’s population that was born after 1997. As of 2017, 90.55 million people were classified as members of Gen Z, making it the largest generation.  Each generation has its own unique characteristics, so what... Read More »

Your Statement Seriously Needs Some Seasoning

By | July 22, 2014

I am always interested in learning about the new words that have been officially added to the dictionary each year, although many times I’m left wondering how on earth they could have reached the conclusion to add such silly expressions. Additionally, every year us PR folk can expect to see... Read More »